Samsung
How did Samsung emerge from a copycat brand to a product leader?
CEO Lee Kunhee, who is also the chairman of Samsung, made up his mind in 1993 that his company would set out on a goal to basically beat out Sony for the title of the biggest consumer products company in the world. Sony, a Japanese firm, had been on top of the list of consumer products for a long time, and frankly there has always been competition between Korea and Japan (Japan occupied Korea during many years of the 20th century). So is was not hard to figure out why the CEO would want to create "…sleek, bold, and beautiful products" that would appeal to high-end users, according to the article in Chapter 9. In order to achieve his goal, Lee hired a group of talented young designer and gave them the challenge to create products that had to pass what the author calls the "wow" test.
Along with the new design strategy, Lee decided to avoid selling its products in budget and discount-type stores (like Wal-Mart...
Samsung's compensation packages are highly competitive, and are designed in a unique way, so as to take into account the individual abilities and skills of its employees. Also, the economy of the country in question also determines the amount of compensation that the employees get. Samsung even ensures that its employees contribute to the environment around them by encouraging them to participate in Employee Volunteer Programs. This enables them to participate
Another major problem seen in this case is the issue that the majority of mangers within Samsung did not view marketing as an important key tool in the effort to fulfill the company's global strategies. However, this was slowly changed as a new marketing system was put into place within the company. Yet, this strategy took several years to fully infiltrate the minds of the managers in Samsung, who
Samsung The first element of the general environment that influences Samsung is technology. Samsung's consumer electronics products are driven by advances in technological capabilities. Samsung needs to be responsive to changes in technology, but also needs to be an innovator, especially with its smartphone lines. Technology is a critical influencer in terms of the direction of all of Samsung's key businesses. There are many competitors, new entrants, and different types of
T-Mobile T-Mobile is actually a business of Deutsche Telekom. According to a profile of the company, T-Mobile International manages Deutsche Telekom's wireless operations (T-Mobile International Profile). These operations are inclusive of T-Mobile (UK), T-Mobile Deutschland, and T-Mobile Austria. Additionally, the profile explains that T-Mobile International also operates in the United States through the acquisition of VoiceStream Wireless and Powertel (T-Mobile International Profile). The company is now known as T-Mobile USA and
.....men and women behind everything from public infrastructure to consumer product design, engineers have a distinct ethical obligation to uphold standards of safety. However, there is more to engineering ethics than the assurance that safety standards are met or exceeded. Engineers also need to ascribe to a policy resonant with corporate social responsibility: working in accordance with global values like environmental conservation and sustainability. Another key component of engineering ethics
International Finance The three companies that will be evaluated for purchase are LG, Sony and Xiaomi. Some of the report will discuss the individual companies, but a large portion of this report will go into discussing the country situations of these companies. They hail from South Korea, Japan and the People's Republic of China respectively. The differences between these Northeast Asian countries can be significant, and it is these differences that
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now