Samsung competes in a market that is now becoming more commoditized. The overall smart phone market is entering its mature phase. As is characteristic of many firms in this phase, competitors will attempt to steal market share from each other. This occurs because industry growth is slow, and the only way to stay profitable is to take customers from other consumers. Marketing has a very integral role as it relates to consumer preferences and behaviors. In particular, Samsung must differentiate itself among a litany of similar product offerings in the market (Cho, 2009). Currently, Samsung is unique in its ability to garner a loyal and profitable following. Much like its competitor, Apple, participants who enter the Samsung ecosystem usually stay within it. The familiarity, efficiencies and convenience of the ecosystem make switching to other brands costly for consumers. For example, an Android user, switching to Apple would need to learn an entirely new operating system, menus, and overall functionality. In addition, Samsung has been known to provide a much higher value proposition for consumers looking to purchase a smart phone. Apple tends to target the premium consumer with its iPhone, iPad, and iPod product offerings. They are often much more expensive and thus warrant a premium value (Dylan, 2011). Samsung, with its...
In many instances Samsung can perform better or just as well as Apple in many key operating metrics. Aspects such as screen size, battery life, and applications between the two companies are nearly identical. However, through marketing, one is perceived to be of higher value even though in reality it is not. This perception is an intangible element to the overall value proposition of competitors versus Samsung. The Samsung product lineup is seen as a more value oriented, cheaper solution for consumers. The company has been very aggressive of targeting the low, middle and high end consumer with its products. Apple, Samsung's primary competitor has remained relatively focused on the high and middle class consumer. As a result, the total costs of ownership for Samsung products are much lower than that of Apple. First, the phone is much cheaper. Second, the overall maintenance of the phone is much lower as it is less fragile than the corresponding Apple phone. Finally, replacement costs in the event that the phone is damaged are much lower for Samsung. Due in part to the ability of Samsung to cater to all consumers, customers can elect to trade down to a cheaper, more reliable phone. Apple customers do not have this luxury.
An Analysis of the Smartphone MarketThe advent of the smartphone has contributed to the emergence of a new generation of mobile Internet devices. Smartphones have become popular and common across the globe because of Internet connectivity. These devices enable the sharing of real-time information and support communication via the Internet, particularly on social media platforms. As these devices have become popular, the smartphone industry has experienced tremendous growth and profitability.
Goldenline Market Plan Golden Line will prove to the business community that it is the most prestigious technology firm in the industry. With an increase in technological advancement, Golden Line will pave the way for the future in the electronics industry. Golden Line intends to dominate the mobile phone industry by launching unbelievable items. The company's smart phones will be incomparable to competition with Motorola and Samsung. The new products will
New Product Plan Situational Analysis Competitive Analysis Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Customers Threat of New Entrants Threat of Substitute Products Competitive Rivalry Strengths Weaknesses Opportunities Threats Marketing Strategy Short-term Goals Long-term Goals This paper provides a plan for reintroducing the failed Blackberry smartphone to the market. The Blackberry was once the most popular smartphone in the U.S. and other markets. The introduction of the smartphone in 2006 marked a defining moment in the history of the smartphone market. However,
Google Case Study Analysis Google Inc. is one of the major internet companies worldwide. The multinational firm is predominantly involved in providing online advertising and search engine services. Other products and services provided by the firm include cloud computing services, enterprise services, mobile payment services, as well as consumer services and electronics. The provision of consumer electronics under the Nexus brand represents one of the firm's latest expansions of its product
Samsung Electronics is the largest producer of mobile phones, LCD panels, semiconductors, and televisions in the world. Owned by the Chinese global business conglomerate Samsung Group and with its headquarters in Suwon, South Korea, Samsung has manufacturing facilities and sales operations in more than 80 countries across the globe. This paper discusses a number of strategic aspects relating to Samsung. The paper specifically determines the impact of the company's mission,
Market research process is a way for a business to understand a problem, determine research design, prepare and design research instrument, sample and collect data, and then communicate and visualize results. It is a clear way to plan, collect, and analyze data for the assessment of product quality and customer satisfaction. Apple Inc., is a company that has been seen as a company that does not perform market research, has
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