Samsung even ensures that its employees contribute to the environment around them by encouraging them to participate in Employee Volunteer Programs. This enables them to participate in lots of social improvement projects, from disaster relief to environment cleanup. In fact, Washington-based POLF gave Samsung the "Award for Excellence in Corporate Community Service."
The level of intellectual capital available with Samsung today can be envisaged from the fact that today Samsung has more than 2000 PhD's within its ranks. To continually meet the challenges in today's marketplace, Samsung always is on the lookout for employees who are not only able to work well in teams, but are also capable of growing individually. Thus, it is not surprising that in Korea, Samsung has emerged as the most sought-after employer. 10
The above figure outlines the vision for Samsung's training programs, which, in the long run, inculcate change and innovation in the organization. The three goals of the program are to cultivate next-generation leaders, to share core values of Samsung, and to develop Global Competency. 11
The structure at Samsung is described as 'Structured Nodes', with teams linked through networks. This is a flexible structure where knowledge flows across the organizational boundaries, and where it is much easier to form and disband multidisciplinary teams. 12
The training programs at Samsung do not just employ conventional methods of learning, but in fact, managers and other employees are trained using creative and motivating methods. Two such examples would serve to elucidate the point. In Texas, 90 Samsung managers were asked to carry out the following activity. They were organized into small teams, and were tasked with building equipment, using 'Lego' blocks. Although the tools were simple, but in order to be successful, the managers were required to be creative and to work efficiently in teams. The exercise enabled the managers to identify different skills within their teams, i.e. motivation, support and critical thinking, and they carried this knowledge back to the workplace. Another example demonstrates the importance of applying creative learning tools. At the same Samsung plant, a tool simulating a manufacturing line was assembled. The participants were asked to create a product with the tool under time constraints, while maintaining high quality standards. This exercise helped the participants better understand the concepts of yield and cycle time. These examples demonstrate Samsung's commitment to the development of its HR. 13
SAMSUNG - the EMPLOYER of CHOICE
Due to its appealing job design, competitive compensation packages, rising...
In other words, the fact that he was able to unify and integrate the fifty-five advertising agencies into a single one to improve the brand image makes him a strategic leader. Another situation which proves the leader characteristics of Eric Kim is given by his numerous discussions and the development of strategic partnerships with American retailers. 4. It is only natural for the organization to aspire to a position of international
This establishes a system to addresses the different areas of competence within an organization. ("Case 26 Samsung Electronics," n.d.) Evaluation of Resources The most valuable resources that Samsung would have are: their employees. This is important, because the staff can help management be able to improve their products and services. At the same time, they can help increase quality and how long it will take to introduce a new product to
Samsung Corporation is a Korean company headquartered in Seoul, South Korea. This is a company that is most well-known for its technology operations, though it also conducts business in several other areas on international commerce. Some of Samsung's primary focus areas for business include: electronics, shipbuilding, engineering and life insurance . Though by far the most recognizable products from Samsung are their telecommunications and mobile products. Because of the corporation's
This is light of the fact that Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, and LG in home appliances and Nokia, Apple, and HTC in mobile phones market making it an uphill task for Samsung mobile to stand out among such a crowded brand parade. Samsung must also realize that the electronics industry and communication in particular is very dynamic and is growing fast each and
In this discussion please identify: 1. Sources of Samsung's competitive advantage. a. One major source of competitive advantage for the company was its emphasis on producing superior products that are well designed and engineered for performance. b. Another major source of competitive advantage for Samsung was the amount of resources and expertise available to the company in recent years. The case study notes that in 2005, the Samsung Group (including Samsung Electronics
Samsung Cell Phones Segmentation The first distinct market segment for Samsung is the enterprise market, which is primarily regarded as employee phones market. This market segment has grown tremendously in the past few years and businesses incorporate phones into work processes. The segment contains the working class population with different income, age, and of different gender. The population is in different geographic and can be segmented through user status for employees who
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