Sampling Designs and Evaluability Assessments
Identify and discuss 2 types sampling designs, their benefits and limitations
In essence, non-probability sampling and probability sampling are the only two types of sampling designs.
Non-probability sampling:
A researcher selects a small proportion of the units to represent the whole. The selection is deliberate without any defined procedure. For example, if the objective of the researcher is to study the economic conditions of a particular population residing in a defined area. The researcher deliberately chooses a few towns or cities to represent the entire area under study (Levy & Lemeshow, 2008). Based on the objectives and specificity of the study, the following are some of the sampling techniques under the non-probability sampling.
Purposive or Judgmental Sample
In purposive or judgmental sampling, the researcher selects the sample based on the familiarity of the population and the objectives of the study. The researcher prefers using a purposive sample because the sample under interview fits a specific objective or description (Levy & Lemeshow, 2008).
a) Quota Sample
In quota sampling, the researcher selects units into a sample based on pre-specified characteristics. This ascertains that the total sample selected shares similar distribution of characteristics with the whole population under study (Thompson, 2002). For instance, a researcher conducting a national quota sample might want to know the proportions that represent the male and female. As well, the researcher might want to know the proportions that represent, gender, age, race or ethnicity and so forth. The researcher then collects a sample with similar proportions as the national population (Schaeffer, Mendenhall & Ott, 2006).
B. Probability sampling:
Probability sampling also share others names, such as random sampling or chance sampling. In the sampling procedure, the researcher gives each unit in the population an equal probability of selection for the sample. Every selection is independent of each other. Probability measures the accuracy of the obtained results (Thompson, 2002). This means that the researcher is capable of measuring the errors of estimation from a random sample. This fact makes probability-sampling design preferred than probability sampling design.
Probability sampling maintains the principle of Statistical Regularity, which confirms that if the selection of the sample is random, the sample bears the components and features as the whole. Therefore,...
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