Safir International Hotel Kuwait
Safir International Hotels is a subsidiary of Kuwait Hotels Company. The company offers accommodations in Kuwait, Syria, Lebannon, Algeria, Egypt, and Qatar. In Kuwait, Safir offers five different locations, including the Safir International Hotel Kuwait, in Bneid Al Gar. The hotel is known for its luxury and ambience, as well as its ideal location for both business and leisure travelers. The Safir International Hotel is located near the heart of Kuwait City and faces Kuwait Towers. With 146 guest rooms, the hotel an array of services and amenities to meet the needs of discriminating guests ("Overview," 2008). However, the Safir International Hotel has strategic choices it must consider, in order to remain competitive in a highly competitive industry. Additionally, they must take steps to ensure their succession planning is both effective and efficient to help facilitate the hotel's growth in the future.
Strategic Choices for Safir International Hotel Kuwait:
The hotel industry, as a whole, has seen increased competition across the industry. Travelers are becoming more discriminating, thanks to not only more worldly-traveled travelers, but also the Internet and the amount of information available online regarding a destination and the variety of hotels available in a particular area. Not long ago, both business and leisure travelers often selected their hotel accommodations based on brand identity. Price also was a primary means of differentiation within the industry. A hotel could either build their brand image...
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