This price strategy seems sustainable for at least a medium period of time. The company can afford this reduced ticket fare due to its continuously increasing number of customers.
However, there are a series of weaknesses that must be taken into consideration. Employee productivity is one of them. U.S. carriers and European carriers of similar size have similar numbers of employees per company. But for European carriers the number of employees per aircraft is double than that in case of U.S. carriers. This means that U.S. employees are able to handle a double number of passengers, therefore having double productivity.
In order to expand its business and increase its success, Ryanair should take advantage of certain opportunities. For example, the company should diversify and increase the number of...
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