The network economy is unique in that it combines the value inherent in both intangible information and tangible commodities. For example, all digitized data must be sent along cables and through motherboards. The authors offer real-world examples, including the "Wintel" standard extant on the majority of modern-day PCs. The network economy depends on the prosperity of both hardware and software components.
Furthermore, the authors investigate the implications of the network economy on marketing. For example, information technologies allow for highly precise targeted marketing. Corporations that use precise targeted marketing to their advantage are more likely to succeed than those that do not. The authors offer readers some suggestions to maximize the benefits that can be reaped from the technologies themselves: in essence, how to use the information technologies to benefit information technology markets. In addition to direct marketing issues, the authors also discuss concepts like lock-in and switching costs that pertain specifically to information technology. For example, when Microsoft creates a newer version of their Windows operating system, they bank on the willingness of consumers to upgrade or purchase new computers in order to reap the benefits of the new operating system. In spite of relatively high switching costs, the information technology market thrives. However, lock-in remains a key concern for all market segments, both hardware and software suppliers. Shapiro and Varian devote several book chapters to the costs associated with lock-in and switching.
One of the core concepts discussed in Information Rules relates to the positive feedback mechanism that propels the information technology industries: the more popular a technology the more likely consumers are to use it, even if it means upgrading their computer or communications systems. Shapiro...
In the flower-drum dance, they performers used drums as they danced. Most Chinese dances derived from "folks" or people who danced during celebrations in communities until the Han dynasty (WorkArtsWest 2005). In the Han era, a musical entertainment court would be established for the imperial court, documented and enhanced folk songs and dances. The political stability and economic prosperity that followed during the Tang dynasty allowed the growth and flourishing
11. Existentialism Existentialism is a philosophical perspective that emphasizes the larger reality of the external world beyond the specific human needs or goals of the individual. Its two most influential contributors are Nietzsche and Kierkegaard. 12. Information on the origins of Jazz Generally, Jazz is believed to have originated in New Orleans, Louisiana after the Creoles who were originally from the West Indies and lived under Spanish and then French rule became American
However, over the years, history book publishers have not followed suit and described the soladeras in a positive way. For instance, one of Casaola's most well-known photos is of a harried soldadera in a train station. The photograph's saturated colors make the scene deeply emotional and compelling, with a feeling of urgency and dynamic motion. The spontaneity of the picture and transparency of reality provide an historical accuracy and
Leadership Self-Assessment Analysis In the wake of the corporal scandals of Enron and the Arthur Anderson Company, there have been increased calls for strong ethical leadership. Leadership had always been regarded as a key factor in ensuring the effectiveness of any organization. However, new models are also being developed to challenge the limitations of the prevailing classical theories of leadership. This paper argues for a tempered approach, one that combines effective leadership
business culture and expansion trends that exist for American companies within New Zealand. The paper focuses on answering the following questions: 1. What are the major elements and dimensions of culture in this region? 2. How are these elements and dimensions integrated by local conducting business in the nation? 3. How do both of the above items compare with U.S. culture and business? 4. What are the implications for
Nursing Theory Analysis Theory-based nursing is the phenomenon that has been researched much during the past two decades. Nursing theory has become the foundation for nursing practice with its own knowledge base. The current paper is an analysis of King's theory of goal attainment. King acquired her goal attainment theory model from an interpersonal system and a behavioral science. The nurse and patient communicate to achieve a common goal of patient
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