Marketing Plan
Royal line clothing Marketing Plan
Royal line clothing is a company that undertaking production and distribution of casual clothing for both men and women. The company's clothing lineup is ideal for individuals with a passion for outdoor activity as well as those aspiring to embrace this type of life style. Manufacture of the clothing lineup is undertaken in such a way to afford the users a feel for their love and passion for outdoor activities. This is by making logos on the clothing for different sporting and outdoor activities. This labeling creates an opportunity for royal line clothing to capture interest of many outdoor enthusiasts thus widening the potential customer base.
Royal line clothing understands that casual clothing line up needs to deliver to the potential and existing clientele a feel of the outdoors. This is achieved by picking colors for the clothing closely related to nature. The colors used in the manufacture of the product place the urge to connect with nature. The choice of these colors is undertaken by researching the market's understanding on nature aspects and identifying the ideal colors to use. The clothing lineup produced by Royal Line Clothing include: T-shirts, fleece jackets, baseball caps and vests. On these clothing the company logo is affixed to provide the mark of quality for the product as well as create customer loyalty. Company logos on clothing lineups install consumer confidence as well as creating the desire for customers to identify with the product.
Royal Line Clothing Target market
The market for casual clothing is divided in to two distinct groups: the corporate and individuals. Under the corporate groups we have institutions and companies that encourage their patrons to engage in outdoor activities by buying the clothing line up or requiring that the patrons buy casual outdoor clothing. The institutions in this group include schools and colleges. These institutions include outdoor clothing requirement for the students and staff as a measures to guarantee wholesome training to the beneficiaries. In the case for company inclusion of casual clothing lineups is in cases where there are team building activities aside of the company's normal operations. The other group comprising of individual form a sizable volume of the market for Royal Line clothing with the demand coming from those individuals with a passion for outdoor activities. The individuals undertaking to embrace outdoor activity associate casual clothing as a necessity to their outdoor activity making it their way of life.
Engagement in outdoor activity is a healthy way to make a balance in life activities where one affords an opportunity to detangle themselves from the daily ways of life. This makes Royal line clothing lineup part of the people needs and successful marketing of the product ensures that the clothing line up will gain a sizable market share (Kotler, 2000).
Royal Line Clothing Competitor
The target market for casual clothing for outdoor activities in the region has a number competitor with large clothing lineup coming from internationally renowned companies. Royal line clothing major competitors are the small clothing company based in the region of operation targeting household and individuals with a passion for outdoor activities. These small companies undertake to manufacture and distribute their clothing in the market that Royal line clothing distributes. Their share of the market stands at 45% with the other proportion of the market share going to the big sportswear companies and Royal line up product.
Pricing strategy for Royal Clothing Line Up
Price strategy has an influence on a products performance in the market as signaling mechanism. Price can signal to the market that the product or service is premium or let the competitors know you are taking on an aggressive measure. The intended communication in the price strategy is not necessarily the received signal. In some cases the interpretation of the market may give a completely different signal (Gibson & Eric, 2006). For the purpose of pricing strategy for royal clothing line up will be to communicate to the market the presence of quality products and affordable prices.
Marketing Plan Company description Royal line clothing was founded five years ago by tow Entrepreneurs, Nick Neumann and peter Jefferson. Nick is a holder of an undergraduate degree in marketing and has worked for a long period in the retail clothing industry. Jefferson on the other hand owned an adventure business but ended up selling this business to a person they were partnering with. Jefferson and Nick have been good friends from
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