Rolex watches: history, design, and market positioning

Rolex Shipping From Switzerland to Indianapolis

Though no information could be found about cargo flights directly from Switzerland to Indianapolis, there is a tremendous opportunity to be had by the introduction of another direct cargo-only route flown between Luxembourg and the Indianapolis International Airport, which brings the total number of round-trip cargo flights per week flying this route to three (Indianapolis Airport Authority, 2012). It is highly doubtful that Rolex will need to book space on three flights a week, or even necessarily on one flight per week, but the increased availability of these flights -- and the emphasis in current planning and shipping space sold on the Luxembourg-bound leg of the journey, for exports to Europe of Indianapolis-area manufactured goods -- this flight schedule means there will be ample opportunity for Rolex to secure shipping space on these flights as needed, as the Indianapolis-bound flights are not likely to be filled to capacity very often, if ever (Indianapolis Airport Authority, 2012). This does add the additional journey of the watch shipments from Switzerland to Luxembourg, but given the ease of transporting goods through European Union countries and the relative proximity of Luxembourg to Switzerland (approximately 100 miles from border to border) as well as the many modes of transportation for the cargo this should not pose any substantial problems.

A major advantage of selecting the Luxembourg-to-Indianapolis flight schedule is the fact that it greatly reduces if not entirely eliminates all warehousing needs, providing a nearly direct link between the point of manufacturing (i.e. Switzerland) and the point of distribution (i.e. Indianapolis). The availability to ship probably on any of the three weekly flights from Luxembourg to Switzerland, and probably on fairly short notice, means that shipments can be taken from the factory to the airport with very little delay, and upon arrival in Indianapolis they will need only to be taken to a distribution center for as immediate dispersal to retail establishments as can be arranged. This will present a substantial cost savings to the company and increase efficiency in bringing products to market.