Role of Marketing in Business
Over the last several years, the role of marketing in business has been increasingly brought to the forefront. This is because a host of strategies have been introduced which are designed to improve the efficiency of firms. For marketing departments, this can result in drastic cuts in the sales force and funding. This is problematic, as it is making companies less productive. (Importance of Marketing 2005) (Farrell 2005)
However, there are theories which support these kinds of changes. This is because many proponents will argue that marketing efforts must be focused. The only way this can be achieved is through monitoring the results they are providing to the firm. This means eliminating unproductive employees. These conflicting views have led to heated discussions about the importance of the marketing department. To fully understand the role that they are playing in the success of a business requires looking at: how they help to secure the product, the marketing plan, competition and advertising. Together, these different elements will highlight the significance of the marketing department for all firms. (Importance of Marketing 2005) (Farrell 2005)
How to Secure the Product?
The marketing department will play a major role in helping to secure the product that the company is promoting to customers. This is because they can take specific features and demonstrate how the product is superior in contrast with others. At the same time, they can point out those benefits of using it and how it will make everyone feel. The combination of these factors will help a firm to secure its position inside the marketplace. When this happens, the company can create a unique brand that will stand out in the minds of consumers. (Farrell 2005)
Marketing Plan
The marketing...
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