Verified Document

Role Of Culture In International Business Research Paper

Role of Culture in International Business In an attempt to further enhance their bottom-line while at the same time taking advantage of the benefits and conveniences of globalization, businesses are increasingly extending their operations abroad. Although there are many benefits that such businesses stand to reap, the said global expansion presents its own unique challenges. Indeed, multinational companies operating in global markets face a raft of challenges. These challenges include but they are not limited to business structure adaptation, staffing issues, regulatory and legal hurdles, economic volatility, financial reporting, etc. Multinational companies also have to contend with cultural issues as they conduct their businesses internationally. This is more so the case in terms of the management of their human resources. This text concerns itself with the role of culture in international business. The company of choice for purposes of this discussion is a global electronics company with offices in four jurisdictions, i.e. Thailand, Brazil, Germany, and France. This hypothetical company will herein be referred to as Company X.

Culture according to Hofstede (as cited in Wagner, 2009) "is the collective programming of the human mind that distinguishes the members of one human group from those of another" (p.2). This is the definition of culture that will be adopted in this text. As per this definition, culture serves as the foundation of the behaviors of people in the society. In that regard therefore, people of different societies tend to have different cultures. This could be a plus or a challenge for international businesses.

From the onset, it should be noted that the proper understanding of and respect for the relevant cultures enhances the success of companies in the markets in which they choose or elect to operate. To begin with, culture does have an impact on business relationships (Wagner, 2009). It should be noted that although culture extends beyond etiquette,...

For instance, with regard to our hypothetical company, Company X, attitudes towards gestures, punctuality as well as humor could be different in all the countries it operates. It therefore pays for Company X to acquaint itself with differences in culture so as to avoid misunderstandings in dealings with all categories of stakeholders. In the final analysis, therefore, the odds of success are greatly enhanced for a company that understands and respects the culture of a region, country, or jurisdiction it operates in.
Culture also has some marketing implications as far as international business is concerned (Pride and Ferrell, 2011). In the past, many businesses have made fatal marketing errors as a result of their indifference to a target country's prevailing culture. This is more so the case when it comes to poor understanding of buyer behaviors. It is important to note that in most cases, the behavior of buyers is largely influenced by the said buyers' cultural attitudes as well as influences. In that regard therefore, our hypothetical company, Company X, must be aware of not only the cultural attitudes but also the influence culture has on the target market. This in my view is particularly important when it comes to making decisions on not only the promotion but also the distribution and packaging as well as design of the various electronic products it offers to the concerned markets.

Next, culture also does play a prominent role in the establishment of positive relations and rapport -- be it with customers, suppliers, or even employees. The development of trust amongst the stakeholder groups mentioned above (most particularly in foreign markets) is largely dependent on proper understanding of the pertinent cross-cultural issues at play. For instance, with regard to Company X, negotiations between it and some key clients in the various jurisdictions in which it operates could vary as a…

Sources used in this document:
References

Kania, S.M., 2010. The Role of Cultural Differences in Forming a Business Strategy. Journal of Intercultural Management, 2(2), p.16-25.

Pride, W.M. & Ferrell, O.C., 2011. Marketing. Mason, OH: Cengage Learning.

Wagner, T., 2009. Foreign Market Entry and Culture. Norderstedt: GRIN Verlag.
Cite this Document:
Copy Bibliography Citation

Related Documents

International Business Is a Term
Words: 904 Length: 3 Document Type: Essay

These can create significant management problems due to the impact of different cultures, taxation and pricing, the complexity of choosing the optimal structure for international business, high political risks and many other issues. The specifics of financial planning is determined by the following problems, including volatility in exchange rates, particularly the national taxation, revaluation of currencies, possible difficulties with the export of funds from abroad, problems with in-house transfer pricing,

International Business the Effect of National Culture
Words: 898 Length: 3 Document Type: Essay

International Business The Effect of National Culture on the Choice of Entry Mode Foreign direct investment has increased dramatically over the last couple of decades and this trend has been studied. However, it is argued that the entry model form many of these investments has not been studied with the same rigor. It is commonly thought the composition of national cultures on Hofstede's scale and the distance between the two cultures influences

International Business Model I International Business Model:
Words: 1136 Length: 3 Document Type: Essay

International Business Model I International Business Model: eBay In order to understand the international market and what eBay has to offer in that market, it is important to discuss the company in light of the 4 Ps (product, place, promotion, and price). That can provide a better understanding of why eBay failed in some Asian markets and why it struggled for some time before seeing success in others. While eBay is a

International Business South Korea International Business South
Words: 1332 Length: 4 Document Type: Essay

International Business South Korea International Business South Korea: Introduction and Business Potential South Korea is the 12th largest economy in the world. It has made tremendous growth in all manufacturing, industrial, and services sectors to become economically and technologically strong. Due to rapid economic growth and positive governmental behavior, South Korea has become an attractive target country for foreign corporations for their international business expansion strategies (Central Intelligence Agency, 2013). However, these foreign

International Business Management Accuform Corporate Corruption Case...
Words: 2404 Length: 8 Document Type: Essay

International Business Management AccuForm Corporate Corruption Case Analysis Establishing a subsidiary in a foreign nation poses many challenges. Corporate leadership challenges can often be the most daunting to resolve. One a most challenging leadership challenges is that of ethical considerations and corporate corruption. Corporate cultures differ and these differences can create major difficulties for foreign subsidiaries. This case involves corporate espionage and the theft of proprietary product information, as well as the

International Business Setting-Up a Business
Words: 1941 Length: 7 Document Type: Research Proposal

At the professional level, it is necessary to be prepared and equipped with the proper training on basic business practices and etiquette in Chinese business culture. Chinese society is generally a highly collective group, but respects a degree of power distance between each other. For them, individuals must know his or her place in the organization, and his/her actions must be based from this stature. Thus, they are used to

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now