Introduction
Organizations select brand ambassadors as the ‘face’ of their company or brand. The ideal candidate for playing such a role is a community tastemaker who plans on taking advantage of established relationships and community networks for marketing the brand through word of mouth. A company’s ‘face’ represents the company at particular events in which he/ she distributes sample products or carries out product demonstrations. Brand ambassadors are passionate, sociable persons who enjoy significant social media presence accompanied by a large- or at least mid- sized network. They already approve of and have adequate knowledge about the brand they represent. Usually, brand ambassadors’ chief function is representing products at diverse settings. Furthermore, they help create content, and engage in marketing and event planning activities. Lastly, effective brand ambassadors promote products using their accounts on social networking sites, where they create awareness by word of mouth and offer details on novel products/services’ features (Sonntag, 2017).
Incident background
The key responsibility of an individual who is made the face of a company is representing it positively – i.e., bringing positive publicity for the company. The company’s reputation suffers if any undesirable action or speech...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now