Ritz Carlton / Ritz Carlton: What is so different about it?
Began in 1898, the Ritz Carlton Hotel Company has grown to be one of the well-known luxury hotels all over the world. It was named after its founder, Cesar Ritz, who came from Switzerland. After working in the finest hotels of his time, he formed the Carlton Hotel, which would later be known as the Ritz-Carlton. The hotel has built a great name for itself through the years, specializing in personalized services. It, however, has also had its share of challenges, including surviving the great depression, the first and Second World War and the closure of all, but one of its branches. In 1983, its North American rights were purchased by the Johnson Company, when only one branch remained in America, which was the Boston branch. It again changed hands when the Marriott International Company bought it out in 1997. At the beginning of the millennium, the company had 38 outlets around the world. These included resorts and hotels.
Excellence of Service
The Ritz Carlton Hotel Company makes an effort to provide a memorable experience by anticipating its customer expectations and actively working to exceed them. This not only reinforces the customer's choice of the hotel, but also raises the chance for a return visit and a positive recommendation. Every visitor is given a high-end customer experience (Estis, 2).
One of the ways that the Ritz Carlton accomplishes it superior service is by operating a constant improvement of the services that they offer to customers. They try to be extremely personalized to the extent that they hire staff to engage in customer recognition. This recognition goes to the point of even monogramming the pillows on which repeat guests lie, so that they feel like they are coming to something familiar. Through these efforts they try to create a robust emotional attachment with the aim of bringing the customer to a point where he or she does not choose any other place to stay (Estis, 2).
Thus, rather than being fixated on the profit margins, they focus more on the customer experience and the actively engaged staff. These efforts in the end are reflected in the bottom line.
Human Resource Management, "Ladies And Gentlemen," Management of Employees
Human Resource Management
The engagement of staff...
Ritz Carlton HR Analysis Company Overview Human Resources Decision Criteria Recruitment and Selection Policy on Diversity Training and Development Company Overview The Ritz Carlton is a high end hotel chain that operates in locations around the globe. Hotel locations reside in over twenty four different countries in over seventy different locations. The organizations current staff consists of rough forty thousand employees. The organization is structured so that it operates as a completely independent division of the Marriott
The major reason for building leadership training for employee is to drive up the business excellence in both the operations and a goal achievement. Since Ritz Carlton has built passion for excellence, the company builds approach for senior leaders to lead the organization effectively. As the method to enhance leading style within the organization, the hotel implements Gold standard to reinforce senior executive. The technique includes: Providing a unique orientation
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