International expansion is one of the growth strategies that are embraced by companies in order to improve their bottom-line/profitability. In this paper, we present an elaborate international marketing strategy for Red Bull energy drink. The marketing plan begins with an introduction into the concept of international expansion and marketing and a brief overview of the company. A review of the main conclusions and recommendations is then presented. This is then

International Expansion Proposal Expansion Report: The report contains information requested by the CEO regarding the possible expansion and recommendation thereof into either the U.S., Asian or European marketplace. In the interest of gaining the optimal perspective for the most profitable expansion of the company, research was conducted into the economic stability and consumer health of each expansion area. It was found that the United States has the healthiest economy of the three

Genting Group International Expansion Approach and Strategy In the recent past, Genting Malaysia Berhad seems to have embarked on an ambitious expansion strategy that has seen it set up operations in the UK, New York and Miami. The group's expansion into the UK was marked by its October 2010 acquisition of the United Kingdom gaming operations of Genting Singapore Plc. This gave rise to Genting UK which happens to be the

If this could have occurred, it would have meant that Lincoln Electric may have avoided overpaying for certain companies. As, they could have waited for the local economy to slow and then revisit if making this kind of purchase would have sense strategically speaking. This would have helped management to focus on how to increase their overall bottom line and to see how the business itself is affected by

Play It Safe, Or Take a Risk?Should Coe\\\'s Expand Internationally? Is Mexico the best place for expansion?As Chu (2012) points out in the case study, Coe�s needs to diversify its risk and Latin America is an inexpensive place for doing that. From that angle it makes sense to expand internationally into Mexico�plus, there is demand from consumers for the type of business Coe�s can provide, as one consumer points out.

Differences in international orientation include ethnocentric, polycentric, geocentric, and regiocentric. Each of these has varying levels of recognition of how diverse one culture is relative to another with the ethnocentric mindset being the most biased towards ones' own culture being the best. The one that sees a more accurate view of globalization is polycentric which sees the unique values of each culture on its own merits. Globalization has also seen