Riordan Manufacturing has faced a number of operational issues that have forced the hand of the company to make drastic changes to the methodology it uses to operate. Attrition rates in the IT department have increased and with a number of major revenue driving projects on the horizon, the looming threat of losing additional employees, notably in R&D is unsettling to say the least.
With profits falling, Riordan CEO is unwilling to make major capital expenditures as he feels the problem is not with the compensation structure or with the lack of upward mobility. The idea of capital conservation is more appealing although the thought of losing the company's most prized employees does worry the chief executive.
Situation Analysis
Issue and Opportunity Identification
Riordan Manufacturing has dealt with a variety of issues that affect its ability to operate as a fluid and effective organization with efficiency. The events behind each calamity are a function of the result that led to Riordan having to bring in a human resources consultant as well as to the identification of several issues that consistently yield negative employee feedback and results inconsistent with the desire of the owner's vision of the organization.
The increase in the attrition rate at Riordan has occurred over the course of years. Employees that have terminated their commitment with the company as well as those whom are contemplating an exit from Riordan tell of similar opinions with regard to the company pay and incentive structure as well as the type of work and the employee sentiment regarding future prospects for advancing within the organization. (Noe-Hollonbock-Gerhert-Wright, 2003)
Riordan's uncompetitive employee compensation system was considered by its own employees to be uncompetitive in the industry. Additionally, the level of work and the relative difficulty of the work, mentioned to be of a disappointment to the skilled employee staff of Riordan. Such activities as grouping the employees on the product development into groups without changing to compensation structure to accommodate the work relationship.
The most recent two years in the company's financial history have seen a notable decline in sales and therefore a decrease in revenue. The lack of sales is worrisome to the organization and specifically the majority shareholder, owner and CEO. Interestingly, the measures taken to identify the critical errors within the organization has failed to yield that the CEO is out-of-touch with the industry and with how the industry operates within a growing and competitive environment.
The potential increase in the attrition rate only seeks to further undermine the company effort to stabilize the revenue stream, streamline operating expenses, and try to enable the human capital to start producing efficiently yet effectively. By instilling a performance improvement program at the China factory, Riordan had further isolated management from the employee base in an attempt to increase the level of quality of the product.
Stakeholder Perspectives/Ethical Dilemmas
The stakeholder relationship to the firm's activities is perhaps the most critical relationship the firm can maintain. Should the stakeholder lose confidence in the operations of the organization, there can be major shakeups resulting that lead to a transition in how the company operates. The stakeholder groups identified include the following
Unskilled Workforce
Customers
Management/Skilled Workforce
The unskilled workforce in many instances is represented by a workers union that identifies the rights and working conditions for their unionized workforce. The unskilled workforce for Riordan does not seem to be unionized and therefore is subject to the demands of the organization as carried out by the Human Resources Director. Ethically, the workforce does not have any inherent moral obligation to Riordan and if the market is in fact undercutting the workforce, the ethically correct perspective for management to take is to increase compensation.
The customers are at the root of the issues suffering at Riordan. For all of the company efforts to resolve the issue, the customer may just not demand Riordan products at the same rate as in the past. The interest of the customer appears to be in the value received in purchasing the products sold by Riordan and its competitors. The conflicting rights are the increased micromanagement and scrutiny of the labor/management relationship from the implementation of the performance improvement program to facilitate customer rights to obtain higher quality products.
The values of the customers are just that, value. Customers value the customer service commitment and quality of relationship during and after the transaction. Management/skilled labor also value the customer and therefore implemented a Customer Relationship Management CRM software system management to better manage and serve its prolific customer base. Management also shares the customer prerogative of value. The unskilled and semiskilled labor components are losing rights at the expense of increasing the rights of management and the customer.
Problem Statement
How will Riordan Manufacturing reverse course and initiate increasing profitability?
What are the steps needed for Riordan Manufacturing to achieve its goal of returning...
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