Richard Branson: Servant Leader
As Robbins and Judge (2017) point out, technical skills are not enough for a leader of an organization to be successful. Interpersonal skills are also necessary—mainly because a leader must be able to develop strong relationships with followers in order to achieve organizational goals. Richard Branson has shown himself to be exceptional at developing relationships with followers, communicating his vision, and serving his workers so that they in turn will serve the vision and achieve the goals that Branson has set out for himself and his teams.
What specifically has Branson achieved? Branson launched the Virgin brand in the late 1960s when he began selling records in the UK from his church basement. He started the record label Virgin Records in 1972, and the airline Virgin Atlantic in 1984. None of it would have been possible without his focus on the need to serve others and to help people get what they could not get otherwise. For example, his record business was a success because he helped consumers purchase the records they wanted at discount prices. His record label was a success because he signed groups that could not find a home at other labels because they were too controversial—groups...
References
Entrepreneur. (2008). Richard Branson: The PT Barnum of British business. Retrieved from https://www.entrepreneur.com/article/197616
Gallo, C. (2013). How Southwest and Virgin America Win by Putting People Before Profit. Retrieved from http://www.forbes.com/sites/carminegallo/2013/09/10/how-southwest-and-virgin-america-win-by-putting-people-before-profit/
Robbins, S. & Judge, T. (2017). Organizational Behavior, 17th Edition. UK: Pearson.
Zeveloff, J. (2011). Richard Branson: How a canceled flight led to the world’s greatest travel empire. Retrieved from https://www.businessinsider.com/richard-branson-entrepreneur-visionary-2011-5/
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