Verified Document

Rhetorical Analysis Walgreens A Place Called Perfect Essay

Related Topics:

WALGREENS Rhetorical Analysis: Walgreens, a Place Called Perfect

Walgreens: Advertising analysis

Increasingly, in an era of 'big box' stores like Wal-Mart and Costco, pharmacies are seen as obsolete. To counteract this perception and to give reasons for customers to shop at their store, Walgreens stresses its convenience in comparison to its major competitors. In its 2007 "Perfect USA" series of advertisements, Walgreens shows an idealistic portrait of a Norman Rockwell-esque landscape and lists a long litany of 'perfect' aspects of the town, in which everything is easy and planned before the holiday. Then a voice-over proclaims: "Because we don't live anywhere near Perfect, there is a Walgreens to provide everything needed...

As a 24-hour pharmacy, Walgreens promises ease of shopping that few other stores can. Yet by superimposing its name upon such a bucolic scene of 'Perfect, USA,' Walgreens also suggests that it still believes in those old-fashioned family values, even if the town is not quite 'perfect.'
The music in the background is haunting, almost mysterious, underlining the never-never land quality of the visions of happy children and parents in the advertisement, complete with snow globe-style snow. It evokes a more positive era that never really existed in the past.…

Sources used in this document:
References

Perfect USA. (2007). Walgreens. Retrieved:

http://www.youtube.com/watch?v=BEjaj6Ac3fg
Cite this Document:
Copy Bibliography Citation

Related Documents

Rhetorical Analysis
Words: 611 Length: 2 Document Type: Essay Titles

Introduction Rhetorical analysis essay titles should provide the reader with a full sense of the subject that will be explored in the paper.  The title does not have to reveal everything, but it should at least tell what the essay will be about.  Titles that are ambiguous or vague or intentionally mysterious should be avoided.  The best approach to writing a title for this kind of paper is to be direct. 

Rhetorical Analysis Audre Lorde The Fourth of July
Words: 760 Length: 3 Document Type: Essay

Audre Lorde’s “The Fourth of July”: A Rhetorical Analysis Audre Lorde’s experiences as a young girl traveling by train to Washington, D.C., a symbol of whiteness, and her first realization of the fact of racism and segregation in the Jim Crow era serve as the subject of her personal narrative. Lorde sets up the essay by identifying her innocence as a child and puts the reader into the shoes of the

Richard Estrada: A Rhetorical Analysis of "Sticks
Words: 838 Length: 3 Document Type: Essay

Richard Estrada: A rhetorical analysis of "Sticks and stones and sports teams" Richard Estrada's article "Sticks and stones and sports teams" tackles the issue of professional sports teams with potentially inflammatory names like the Washington Redskins and the Atlanta Braves. These teams have been called upon to change their names because their mascots are considered offensive to Native Americans. Estrada persuasively argues with forceful pathos, logos, and ethos that although the

Inventing Argument: Rhetorical Analysis for
Words: 958 Length: 3 Document Type: Term Paper

He seems to know what he is talking about and thus takes the reader into his circle of light almost immediately. At one point he makes a very effective and impressive use of logos when he appeals to logic with statements like: "The content of the doctrine is: "Yes, in the past we did some wrong things because of innocence or inadvertence. But now that's all over, so let's

Mobile Phone Ad Rhetorical Analysis: Nokia N-Series
Words: 632 Length: 2 Document Type: Essay

Mobile Phone Ad Rhetorical Analysis: Nokia N-Series Ad Advertisements, like other man-made artifacts, utilize the concepts of logos, ethos, and pathos to persuade its target audience to subscribe to the idea or message presented in it. Ads are just one of the many artifacts that can be used for persuasion, and as such, being an artifact with a purpose of persuading people, it is also susceptible to being an object of rhetorical

Advertising: Rhetorical Analysis the Met
Words: 811 Length: 3 Document Type: Thesis

Specifically, both the literal meaning of the sentiment "You mean more to me than anything else in the world" and also the actual purpose of a life insurance policy itself demonstrates love for the beneficiary. Finally, in this case, the Pathos approach is perfectly consistent with the Logos approach; in fact, it is arguable that it is only the logical implications and concepts that give rise to any reason

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now