¶ … rhetoric and how is has been altered ever since Aristotle's days. The major emphasis is laid on comparing the two forms of rhetoric and seeing how it has changed over time. There is discussion on the use of rhetoric in daily life, politics and the media.
Rhetoric
Rhetoric is basically the art of speaking or language that has long been helping writers and speakers. The main purpose behind the use of rhetoric is to motivate or persuade people. Many a times people confuse informing and persuasion. Rhetoric has been used for informing people and just mere informative talk; however the main reason behind using it is to persuade persons. The skill of rhetoric has been used a lot in the Western culture and has played a central role in it. Sadly enough, rhetoric hasn't remained what Aristotle initially proposed it to be. In simple words, it could be that the over use of rhetoric has gone to give it a bad name. It isn't looked as a skill anymore by most of the people. Rather, it is seen as a cover for deception or hiding what is righteously true. The reason behind these perceptions is because of the media, economy and politics today.
Today we see the use of rhetoric so much that we have gone to question its credibility? Credibility. This is one of the major tools in rhetoric. Surely, in the time of Aristotle, rhetoric would have been something used for the general good of the people. Things aren't quite similar to what rhetoric used to be in Aristotle's time.
It has evolved in a good way because now humans are learning how to communicate with each other in a more skillful way. In other words, speech is not just direct and without any art. Use of rhetoric and skillful speech as per say is surely visible
Aristotle's View
Aristotle characterized rhetoric as the skill of the most readily available tool of persuasion. In his perception, rhetoric was something that was quite crucial in a decent social and political life. "It appears," Aristotle says, that although "rhetoric is an offshoot of the study of dialectic; it also involves a practical understanding of ethics in connection with politics." (Translated by Roberts, Barnes, 1356a 25-30) Thus, it should be seen that when Aristotle talked about the use of rhetoric's, he meant that rhetoric should be used ethically and morally as well.
Aristotle's rhetoric's meant that when a person uses retroact, he should be able to understand what he is doing and he should be clever enough to do it as well. (Rorty) Apart from being clever and intellectual, the person himself should be able to calculate and understand it. The reasoning the use of rhetoric that he presents should be in a proper direction. Aristotle stated that the virtue of the argument has to be for the right thing and the right time. This greatly contrasts with what rhetoric is being used for now a days. In other words, a good amount of persuasions can be also used and is widely being used for something that is bad or morally in correct. Wrong or misleading things are being put in a positive light just due to the use of rhetoric. Aristotle backed up and supported the use of rhetoric so a person would fight for and persuade people for what was right.
Aristotle believed that a person who is to become a public figure should be able to evaluate an argument and be able to stand up for what his right. He should find the right words and the right argument and thus make his statements and his ideas public. Aristotle stated that a man who has wisdom he should have all the habits as well that make him eligible to use rhetoric as a tool for persuasion. In other words, Aristotle thought that if a politician would want to stand up for something, he should have the right understanding of that issue first. After having an understanding of the issue, he should be able to know which the right way for the argument is. In other words, his persuasion and debate should be virtuous, correct and generally beneficial for the entire population. (Rorty)
The book that Aristotle wrote about Rhetoric explains different means of using rhetoric and the tools that a person can use. Rhetoric itself has a lot of definitions and it can be used in different circumstance as well. The three major rhetorical devices as mentioned by Aristotle are ethos, pathos and logos. Ethos is when someone relies on the use of credibility or mention of a source that is known to be credible. Aristotle believed that when...
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