Retailer Comparison for Hobby Lobby & Michael's
Hobby Lobby and Michael's are two major competitors in crafting supply and arts and crafts. Michaels is the largest arts and craft retail chain. It currently operates more than 1040 Michaels Arts and Crafts Stores located in 49 U.S. states and in Canada (Marx, 2009). The average Michaels store now contains 40,000 different products in 18,200 square feet of selling space. The stores sell a selection of arts, crafts, framing, floral, wall decor, bakeware, beads, scrapbooking and seasonal merchandise for hobbyists and do-it-yourself home decorators.
Hobby Lobby is a privately held retail chain of arts and crafts stores based in Oklahoma City, Oklahoma with stores located across the U.S.A. A major competitor for Michaels, stores carry a variety of arts and crafts products, including scrapbooking, beading, knitting, rubber stamping, home decor items, floral items, kids' crafts, paints, framing, greenery, baking and many seasonal items (Whitford, 2010).
Hobby Lobby stores are larger in square footage than Michael's stores, mainly because inventory selection is much broader. The chain carries much more than just art and crafts supplies....
Retailers Nordstrom has done a number of things to help differentiate itself from other retailers. The first is with respect to the product mix. The company has made a point to put higher value brands in the Nordstrom store as part of its differentiation strategy. Nordstrom's approach has therefore been essential in building brand loyalty, by cultivating the middle class and upper middle class. It is worth noting that a brand
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