Retail Packaging Printing
Instructions Assume task developing retail packaging a product. The product package produced a small town China shipped sold United States. The product small runs package a folding carton a color print.
Since the company is looking at doing small runs at first, flexography method of printing is considered. Flexography uses a flexible relief image which is made on thin and flexible printing plates that are made of rubber. This is what is used to press on larger areas of solid color. Flexography can be used to print on various materials which include cellophane, metallic films, and polythene. Since the company needs to print packaging materials which are expected to be made of cellophane and polythene, flexography is deemed to be the most cost-effective solution for short runs. Lithographic printing is also another option.
Rationale for flexographic printing
Flexographic printing unlike lithographic printing which is an offset process uses flexible plates that are mounted on a cylinder. These are then immersed in ink rollers that apply ink to them. This ensures that the ink is evenly distributed in uniform depth and thickness. The substrate is then passed through a dryer to prevent smudging. This is one of the major advantages of flexographic printing in that it can be used to produce high quality prints. Since the flexo plates that are made for the print can be reused, it helps to reduce the production costs significantly. Another advantage of flexographic printing is that it can also work on a wide range of substrates including media that are not flat. Among other advantages of flexographic are that it allows the company to have slight variations in print which allows small modifications of the packaging material such as adding recommended retail price in various currencies or other promotional information easier NIRR Board, 2009()
Flexographic printing is also capable of producing very high quality prints on several...
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