Retail Management
Large retail stores around the globe aim for "similar look" in architecture so their stores can stand out and be an identifying factor for their brand. Even the fast food chains would aim for the same kind of architecture everywhere. However Prada goes against this philosophy of similar look and design and hence aims for architecture as different from its last store as possible. This is Prada's way of attracting attention and hence should be seen in a different context than what Muccia Prada apparently meant.
Let us thus explain this further. Ever brand has a unique identity and the bigger the brand, the most conscious the company becomes of its identity and identifying factors/features. For example for McDonalds around the world, the main identifying features are the yellow arches that are immediately recognizable all over the world. The same goes for the Polo horse logo or the Lacoste alligator logo which is known and recognized everywhere. But while logo is one thing, the shop design is something totally different. McDonalds, Pizza Hut and KFC would try to maintain a similar look everywhere with similar kind of interiors and exterior. This gives the fast food chains the environment they are hoping to create everywhere. The similarity is easier to manage and also serves the purpose of identity maintenance and enhancement.
Prada on the other hand is hoping to accomplish something totally different. The reason for its differentiation in store design is not exactly what Muccia wanted others to believe. It is not exactly Prada's differentiating spirit that is the reason why Prada is trying to make...
The assistant manager even walked the woman to the door when their business was concluded and wished her a good day before returning to his post. The researcher expected to see the assistant manager complain to others about her after she was gone, but this did not appear to be the case. It could have happened later, but it did not happen while the researcher was observing the assistant
2. Products/Merchandise The target store included various types of merchandise, such as electronics, music and video (DVDs and CDs), beauty products, clothing and shoes and automotive parts. Additionally, the target stores also included a food department, mainly with non-perishable items. There are two main factors differentiating the target store from the Wal-Mart store previously analyzed, in terms of products. First of all, the Wal-Mart store did not have a food department, residing
As a small location, the price per feet steadily the same at $45.00, our costs can go down. We don't really need an extravagant space in the first year of operations. 4) Extensive travel will be required during the first year in order to setup the connections in Brazil and establish the suppliers, as well as the designers with whom the company will be working. 5) the Internet will be required
Retail Business Analysis Burlington Coat Factory Corporate History and Summary Originally founded in 1972 by Monroe and Henrietta Milstein with only one coat/outerwear factory and store, Burlington Coat Factory Warehouse Corporation has grown into an extremely successful discount retail outlet chain. Although it began as a family-owned and -operated business, the company went public for a time, with the Milsteins retaining a majority of share holdings (BCF, 2011). Eventually, the company was purchased
Retail Business Analysis The retail establishment that I visited is a local chain of shops called Shopko. They sell a wide range of products including clothes, sports wear, toys, household items, electronics, greeting cards and candies. The section that I would like to concentrate is the clothes section for infants and toddlers. What is Generic Marketing Strategy and its implications for Shopko? Generic marketing strategies help an organization to gain competitive advantage in
Please see Appendix a for a give year ratio analysis of Starbucks Corporation illustrating the significant effect the recession is having on gross margins. Yet despite this pressure, Starbucks continues to be successful in keeping its gross margins above industry average at 9.67% for the latest fiscal year. Also noteworthy about their financial performance is the increase in Revenue Per Employee from $53,864 in 2004 to $59,156. This speaks
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