Critique of Restaurant Training and Development Programs
Introduction
The necessity for a distinctive staff training protocol cannot be overstated in dining establishments, especially the fine dining sector. Such a protocol not only serves to curtail training expenses and alleviate the anxiety experienced by new hires but also operates as a conduit for efficient time management and heightened revenue generation.
The training regimen is multifaceted and tailored to each new employees role. Beyond furnishing individuals with the requisite professional skills and proficiencies, this training process also enhances their professional demeanor, invariably bolstering productivity.
When devising an employee training program to be effective and professional, a restaurant manager or trainer must consider an array of considerations. These include the programs duration, its structural framework, the methodologies employed for training and instruction, the availability of training facilities, the identification of responsible instructors, and other pertinent factors (Nickson 2007, 159).
Challenges and Potential Shortcomings in the Program
A Deficiency in Focus - Affecting Customer Satisfaction
Customer satisfaction, in the definition posited by Zeithaml et al. (2021, 80), constitutes the evaluation conducted by a patron to ascertain whether a product or service aligns with their desires and needs. This crystallized concept of customer satisfaction is fundamentally an appraisal of the quality of a product or service, as it resonates with an individuals expectations.
According to Zeithaml et al.s research in 2021 (81), the correlation between service quality and consumer satisfaction encompasses an intricate web of variables, encompassing service quality, product quality, and pricing, all of which warrant in-depth examination within this section. Additionally, it becomes evident that situational and individual factors influence customer satisfaction.
Service quality stands out prominently among the myriad elements significantly influencing service providers prosperity. The scholarly literature consistently underscores the pivotal role of service quality in fostering customer loyalty, attracting new patrons, elevating customer contentment, stimulating return business, cultivating positive word-of-mouth endorsements, enhancing corporate image, curbing costs, and optimizing operational efficacy.
As defined by Zeithaml et al. in 2021, service quality corresponds to a customers assessment of the excellence and superiority inherent in each facet of the service package tendered. This proposition is further supported by Abbasi et al.s 2010 study, which accentuates how visitors experiences during their hotel stay shape their perception of service quality in the hospitality sector. Similarly, in the domain of restaurants, diners appraise the quality of service they receive, molding their perception based on their interactions with the establishment. Consequently, measuring customer service quality perception and satisfaction emerges as a potent strategy for bolstering profitability in the hospitality industry (Claver et al. 2006, 350-354).
In summation, it is incontrovertible that service quality exerts an outsized influence on customer satisfaction. When a service provider delivers high-quality offerings that align with customer requisites, the customers initial response is contentment. Consequently, the link between customer satisfaction and service quality is irrefutably intertwined, with service quality emerging as the preeminent factor shaping customer contentment. This causal nexus between the two variables is pivotal in most customer satisfaction investigations.
Kotler (2017, 33) delineates customer satisfaction as the degree to which an individuals sensory state, post-consumption of a product or service, aligns with their initial expectations. Likewise, customer satisfaction can be distilled...
…and adaptability. Echoing this sentiment, Sommerville (2007, 210) contends that training instills in employees the ability to deliver service with a positive attitude.A well-structured training program underscores the significance of each employees role within the organization and engenders heightened trust and loyalty. It manifests the enterprises commitment to and consideration for its workforce, fostering a sense of belonging and profound employee appreciation. Additionally, Heskett et al. (1994) assert that exceptional internal services, including employee training, significantly contribute to employee satisfaction, consequently curbing attrition rates. Importantly, training equips trainees not only to resolve challenges more effectively but also to bolster their self-assurance. As a result, employee performance experiences a boost when they possess both confidence in their abilities and an understanding of the lofty standards they must attain for their clientele. Training empowers employees with the requisite skills to capitalize on promotion opportunities and step into managerial and professional roles when necessary (Sommerville 2007, 210).
Benefits for Businesses
Sommerville (2007, 210) underscores the multifaceted advantages that staff training provides businesses. Foremost among these is the ability to enhance labor productivity and efficiency while nurturing and augmenting the caliber of human resources. This, in turn, furnishes restaurants with a competitive edge in the fiercely competitive market.
Furthermore, training cultivates a harmonious, amicable, and professional work milieu. It aids managers in conflict resolution and lays the foundation for sound human resource management policies (Sommerville 2007, 210).
However, the most substantial impact of training lies in its capacity to foster business growth and yield a return on investment for the restaurant (Tesone 2008, 350). According to Sommerville (2007, 211), the expenses…
References
Nickson, D. 2007. Human Resource Management for the Hospitality and Tourism Industries. First Edition. Butterworth-Heinemann.
Sommerville, K. L. 2007. Hospitality Employee Management and Supervision: Concepts and Practical Applications. First Edition. Wiley
Tesone, D.V. 2008. Handbook of Hospitality Human Resources Management. Ebook. Taylor and Francis. Available at https://www.perlego.com/book/1621864/
Claver, E., José Tarí, J., & Pereira, J. 2006. Does quality impact on hotel performance? International Journal of Contemporary Hospitality Management, Vol. 18(4), 350–358. Available at DOI: https://doi.org/10.1108/09596110610665357
Abbasi, A.S., Khalid, W., Azam, M. & Riaz, A. 2010. Determinants of customer satisfaction in hotel industry of Pakistan. European Journal of Scientific Research, Vol. 48(1), 97-105. Available at https://www.researchgate.net/profile/Adnan-Riaz3/publication/268002132_Determinants_of_Customer_Satisfaction_in_Hotel_Industry_of_Pakistan/links/547e9b5b0cf2c1e3d2dc20bb/Determinants-of-Customer-Satisfaction-inHotel-Industry-of-Pakistan.pdf
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