Tom's Urban menu communicates the concept of an upbeat, casual, social venue with an urban flair.
The language is informal and trendy. The word "urban" appears more than once.
About a hundred different items are on the menu.
The menu is extensive, focused on pub grub, with a tremendous amount of variety including pizza, burgers, and "urban street tacos." Influences are from different cuisines of the world. Both lunch and dinner offer small plates for sharing, to emphasize the social concept of the restaurant.
There are several sections including sliders, sandwiches, grilled meats, full plate entrees, salads, and the tacos.
Prices range from $6 to $26 depending on the item.
f. The graphics and font that are used signal upbeat, trendy, and casual ambiance.
g. The menu is a digital copy.
I would expect the concept of this food service operation to be pub grub with a focus on social eating.
The target market is adults of drinking age but in a younger bracket, most likely under 35 years of age. Both men and women are target market.
4. The physical design of the menu is effective, as the sections are separated and draw the eye to them. Drinks are in a separate section at the end.
5. There is special information related to allergies and vegetarian selections, but nothing related to gratuities or daily specials. More information would be helpful, but not necessary.
6. The menu is for lunch and dinner.
7. The style of service will be casual and perky.
8. Based on the appearance of the menu, I would expect a large, urban industrial style boisterous restaurant that has a bar area too.
9. I believe this menu succeeds at communicating the unique personality of the establishment because of the menu items themselves, the presence of craft beer on the menu, and the happy hours.
10. This is an extensive menu, with an aim to please many different types of customer because of the wide range of food options and styles.
11. The menu sections with an orange header (eg. "Urban Street Tacos," breakfast cocktails,...
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