Verified Document

Restaurant Coffee Shop Expansion Term Paper

¶ … businesses need a place to operate. In some business operations, customers have little concern for the physical location of the business. This is often true for service businesses, such as contractors offering trade services (plumbers, electricians). In other businesses, especially those where customers go to the business, the physical location and the building the business works from is important. Stores and restaurants are typical businesses where the customer visits the business location, and then buys while in the business's building. To expand the local small coffee shop and restaurant, the physical building must be changed. The changes suggested include physical improvements to both the interior and exterior.

The Small Business Administration advises that "Strategic thinking is a process whereby you learn how to make your business vision a reality by developing your abilities in team work, problem solving, and critical thinking. It is also a tool to help you confront change, plan for and make transitions, and envision new possibilities and opportunities." (SBA) The owners of the business must develop a clear vision of the future of their small enterprise, and think strategically and critically what it will take to arrive at that future point.

The current restaurant is successful, offering its customers a small menu. The business is unique in that it offers its customers an artsy, unique ambience to enjoy while dining. The inviting atmosphere encourages customers to remain on the property, linger, and order extra food while enjoying...

This is one key of success, and it should not be tampered with or changed.
Before making any major changes to the building housing the business, a comprehensive business plan needs developed. The plan should update any previous plans, and incorporate current results, while developing the strategic plan of the restaurant. The new business plan should consider current revenues, profitability, and return on investment. It should also critically analyze the customer base and staffing. The plan should also provide a timeline for expansion of the building housing the business, and offer specific start and completion dates for each point in the plan.

Following review from the businesses supporting professionals, including the bank, CPA, attorney, and other professionals, the changed plan needs carefully carried out. As stated in the Hurdle Book, "For plans created to help run a business, their worth is measured by how much they help run a business -- or, in other words, their implementation." (Hurdle). Owners of this restaurant should use the new, updated plan as their primary management tool in handling the business.

Because the restaurant is open and running successfully, a customer base has been established. This customer base should be carefully surveyed to discover how the business can be expanded successfully. Obvious questions are "what other items should be added to the menu?" And "what changes would you make to the restaurant?" The survey should reveal how the existing customer base would likely…

Sources used in this document:
Bibliography

Small Business Administration. (SBA) Forecasting the Future - Strategic Management Thinking Retrieved February 8, 2003 at http://sba.gov/manage/strategy.html

Hurdle Book: The Book on Business Plans (Hurdle) Retrieved from the Palo Alto Software website on February 8, 2003 at http://www.bplans.com/hurdleonline
Cite this Document:
Copy Bibliography Citation

Related Documents

Coffee Shop in Luton, UK
Words: 3316 Length: 10 Document Type: Essay

45). Threats Some times on my workdays, I encounter challenges and obstacles that I need to be ready to face. Some customers are not happy with the coffee rooms and demand a refund. Besides, other guests become extremely angry and may want to inform the senior management. Our competition is other coffee houses, which is right next to us. The hotel is closed for now, but a lot of work is

Expansion of a Restaurant Bar and Grill
Words: 948 Length: 3 Document Type: Term Paper

They focus on a handful of core geographic regions, so they are able to announce upcoming openings by announcing them first to existing customers in other parts of the same general region. The cost of this part of the program is low since you are providing the advertising space on premises. Only printing costs are incurred, so a few thousand dollars at most. The effectiveness will be in part

Coffee Industry Analysis Coffee Retailing
Words: 887 Length: 3 Document Type: Thesis

S. versus the loyalty to Dietrich's Coffee in Southern California. Differentiating on specific types and flavors of drinks, smaller coffee shops and larger, more globalized chains seek to define their brand and unique value proposition primarily through the use of unique drinks. Despite these efforts however, new product development is a weakness in this industry. The lack of new product development expertise often leads coffee retailers to offer enhanced services

Antigua Guatemala Coffee
Words: 5779 Length: 18 Document Type: Business Plan

Antigua Guatemala Coffee Antigua Guatemala International (AGI) will be a manufacturer and exporter of Guatemalan coffee to Japan and the global. AGI will use a new system in the food and beverage industry to offer Antigua Guatemala coffee in a time-efficient and convenient way. AGI will provide vendors, retailers, and cafes with the ability to buy freshly brewed Antigua Guatemala coffee. It will be a high quality option to the institutional

Analysis and Assessment of Caribou Coffee in Order to Identify a...
Words: 3279 Length: 10 Document Type: Essay

New Marketing Strategy for Caribou Coffee Situational Analysis Company Analysis Strengths Weaknesses Opportunities Threats Marketing Proposal Marketing Mix Product Pricing Placement Promotion To survive firms need to adapt and change in line with the general marketplace. Many successful firm have been able successful deal with dominant competition and high levels of challenge. One firm which faces these challenges is Caribou Coffee, although the second largest coffee house chain in the U.S. it is an underdog when compared to Starbucks, with just over 400

Web Analytics Dontdatecreeps.com Needs a
Words: 573 Length: 2 Document Type: Research Proposal

Other features of the DontDateCreeps.com community include an embedded instant messaging application and a site-specific email account. Because of the dangers and fears associated with online dating, users should also be able to rate their dates with other site members in an anonymous application. To increase the robustness of the DontDateCreeps.com format, the community should also become linked with local businesses like restaurants, coffee shops, bars, and entertainment venues.

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now