I could then screen the books for titles related to quantitative research. A manageable 75 results were retrieved. These were fairly easy to screen for relevant content, because Safari helpfully offers a short excerpt from every book where search terms were located. I was drawn to a quotation on page 266 that read: "Quantitative details can hurt qualitative understanding" from the book by Ruth C. Clark and Ann Kwinn entitled the new virtual classroom: Evidence-based guidelines for synchronous e-Learning (Pfeiffer, 2007, ISBN: 978-0-787-98652-0). This book examined how quantitative research had been used to validate and refine different approaches to online education.
Database 3: Google Books
Of all of the three databases I used in this experiment, Google Books was the one with which I was most familiar. I typed 'mixed methods research' into the easily navigated search bar and Google offered me a helpful prompt for the phrase, even before I had finished all of the letters of the phrase. 20,900 books were retrieved by Google on mixed methods research, all of which seemed pertinent to my generalized search, and almost all of which offered a limited preview for me to view, as if I were in a real-life library.
I selected the book Mixed methods research: Exploring the interactive continuum by Isadore Newman and Caroline Ridenour (SIU Press, 2007, ISBN: 0809327791, 9780809327799). Google's...
Social media is an extremely hot buzzword in the business world today. However, it is not just a buzzword. According to Andreas Kaplan and Michael Haenlein, social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." (Kaplan, 2010, p. 53) As this paper will demonstrate, social media has had a tremendous
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