Rental Car Industry
You a Consultant international car rental company a multi-billion pound turnover. The company 60,000 employees. It largest rental car companies Europe approach feel a small business. The business a reputation providing exceptional customer service.
The rental car industry is a multi-billion industry which needs proper management for it to bear exceptional returns. Unlike other service, industries, the car rental service is highly consolidated which gives new players into the business a cost disadvantage incurred from the high input cost and low economies of scale at the same time.
This industry has become more competitive, and a big chunk of the competition comes from two main sources within the market chain, these are leisure and corporate segments. The major players in the market have established networks of collaboration and deals with the majority of the leisure segments and corporate leaving a smaller percentage for other smaller car rental companies, but that does not rule out the possibility of competition among the major players (Jim Suhr, 2004).
Developing of a proper working culture is a step towards revival of the car rental company. The company should strive towards training of their workers on how customers should be handled in order to achieve the satisfaction they deserve. The workers should also have a culture of team work, which will help them to cover any loop holes of service delivery thus maximizing their efforts towards having excellent services to the customers (Singh, 2002).
In addition, the company must ensure customer satisfaction through, putting the customers first. For instance, whenever a customer calls for an assistance, in case of mechanical failure, the company should have a standby technicians around the clock, who will be able to respond in such scenarios, and in some cases, they may even exchange for the customer another car which is in excellent shape so that he/she can...
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