Starbucks
Coffee Industry:
Assessing Competitive Dynamics on the Future of Starbucks
The United States is one of the most profitable markets for coffee globally, generating $29B in sales in 2012, yet it is also one of the most volatile from an economic and supply chain perspective as well. The many challenges Starbucks faced in 2009 and the decision to lower prices was one driven by the mercurial nature of the U.S. coffee market consumption patterns specifically (Starbucks Investor Relations, 2013). The purpose of this analysis is to analyze the current trends in the coffee industry and predict future trends based on economic and market analysis. The second objective of this analysis is to evaluate future trends in terms of their implications on the future of the U.S. coffee industry. The third objective is to complete an analysis of how these trends will evolve into threats or opportunities for Starbucks.
Analysis and Predictions Of Future Trends In The Coffee Industry
The U.S. coffee market grew just 1% from 2008 to 2013 and ins projected to experience very low growth of just 3.9% from 2013 to 2018 (Samadi, 2012). This industry is also challenged with significant costs and generated just $1.7B in profits, paying $7.7B in wages (Samadi, 2012). According to IBIS Research there are 40,054 coffee service and selling establishments in the United States as of 2013, with 42% being coffee shops, 21% snack shops, 15% donut shops and the mix being a variety of bagel and bakery, restaurant and cafe businesses (Samadi, 2012). Economic factors driving the growth of the U.S. coffee industry include discretionary income including consumer spending, the trend toward healthier eating, increase in per capita coffee consumption, and the direct effects of the consumer confidence index on discretionary spending (Starbucks Investor Relations, 2013). The U.S. coffee industry is in the...
It would then become incumbent on the experienced coder to be able to read through the injuries and determine the accurate code to use. Another issue Kramer, Barancik, and Thode, Jr. (1990) found was that certain areas of the body lacked a code when injured to a very specific area of the body. The training and education one needs to be a successful medical coder, and in particular a remote
Remote Nursing Review The Roles of Registered Nursing in Shaping and Providing Care in Rural and Remote Locations: A Literature Review The roles and perspectives of nursing have undergone major changes in the past several decades, continuing the rapid and profound development that this area of medical science and art has experienced in its relatively brief history. For quite some time, nursing existed either as a highly denigrated and unskilled profession looked
Coca-Cola External Coca-Cola's industry conditions, according to the Five Forces analysis, are generally favorable. The environmental conditions, according to the PEST analysis, are also generally favorable. This means that with few obstacles, Coca-Cola should be able to achieve its business objectives. NCAIS Code The industry code for Coca-Cola is 312111: Soft Drink and Ice Manufacturing (U.S. Census Bureau, 2007). Porter's Five Forces Porter's Five Forces explain the ability of firms to earn profits in their
20th century has been one of remarkable technological advancements and of increased need to further improve human existence and the speed through which man runs about its everyday life. These ideas alone have demonstrated an immense capacity of man to research and invent new ideas, mechanisms, and to elaborate on the most important technological evolutions to set these mechanisms in motion. However, these evolutions have not been without flaws
Environmental Scanning: Remote and Industry Environmental Scanning: Remote & Industry Environmental Scanning Remote and Industry The objective of this work is to answer the questions from simulation of (1) What are the lessons learned relative to the importance and effectiveness of environmental scanning? (2) What concepts and analytic tools will you be able to use in the development of strategic planning for your own organization? (3) What do the results reveal about the challenges
RFP in Healthcare Industry Request for proposal in health care industry Request for Proposal (RFP) in Healthcare Industry In order to continually provide adequate Medicare to patients, a review of the electronic health record options reveal that the appropriate strategy is to procure Electronic Medical Record software. The primary objective of this RFP is to implore bids from system integrators or commercial off the shelf software merchants to devise, install, construct and implement
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now