Religion and Politics
Uses and Abuses of the Concept of Orientalism
There have been many uses and abuses in regard to the cultural and social concept called Orientalism. "Unlike the Americans, the French and British -- less so the Germans, Russians, Spanish, Portuguese, Italians, and Swiss -- have had a long tradition of what I shall be calling Orientalism, a way of coming to terms with the Orient that is based on the Orient's special place in European Western Experience. The Orient is not only adjacent to Europe; it is also the place of Europe's greatest and richest and oldest colonies, the source of its civilizations and languages, its cultural contestant, and one of its deepest and most recurring images of the other. In addition, the Orient has helped to define Europe (or the West) as its contrasting image, idea, personality, and experience. Yet none of this Orient is merely imaginative. The Orient is an integral part of European material civilization and culture. Orientalism expresses and represents that part culturally and even ideologically as a mode of discourse with supporting institutions, vocabulary, scholarship, imagery, doctrines, even colonial bureaucracies and colonial styles." (Said, 1978)
The renowned Palestinian-American intellectual Edward Said's 'Orientalism' has laid claims to being the most significant and influential books on cultural studies since it hit the bookshelves in 1978. The book provided an insight into perceived tactics of Orientalism for western imperialism against third world states and has made Said the resident expert on the topic. One of the root causes for the positive and negative applications of Orientalism has been associated with our western culture's constant need to come to terms with our own history.
Today's Orient represents a system that has been linked by ever changing political forces that have exposed Orientalism into our western learning system. The western cultures have consistently operated under the opinion throughout history as if the Orient was in existence solely for the west's objectives and to expose and utilize it as needed.
It is a mirror image of what is inferior and alien ("Other") to the West. Orientalism is "a manner of regularized (or Orientalized) writing, vision, and study, dominated by imperatives, perspectives, and ideological biases ostensibly suited to the Orient." It is the image of the 'Orient' expressed as an entire system of thought and scholarship." (Said, 1978) Orientalism was a coordinated media attack based on a structure of lies and myths.
A good marketing campaign based on false advertisement would be similar to the Orientalism campaigns that have historically labeled whole nations as underachieving or simply heathens. Orientalism can be seen as an indicator that the western nations held something of an advantage over the third world nations. Today, the Arab world has also been associated with Orientalism. Western cultures have historically seen Islamic laws as a flawed belief structure because these laws were affiliated with what was then considered a false religion. Today's reasoning has been modernized in the sense that the Islamic laws are now considered flawed because there is an assumption by the western cultures that the Islamic laws reject human rights. There is one consistency in the west's beliefs from past and present -- Western reasoning is superior to eastern reasoning.
It will be clear to the reader...that by Orientalism I mean several things, all of them, in my opinion, interdependent. The most readily accepted designation for Orientalism is an academic one, and indeed the label still serves in a number of academic institutions. Anyone who teaches, writes about, or researches the Orient -- and this applies whether the person is an anthropologist, sociologist, historian, or philologist -- either in its specific or its general aspects, is an Orientalist, and what he or she says or does is Orientalism." (Said, 1978)
The uses and abuses of Orientalism have been based on the Orient's unique point in European and Western occurrences. Asia and the Orient were historically the western culture's more significant colonies and therefore a steady source for resources and wealth. The Arab world today could be considered similarly as a significant resource as the demand for natural resources like oil continues grow at a staggering pace.
The early Orientalists made an effort to understand eastern cultures. "It seems evident, therefore, why many of the Company recruits who went to India were predisposed to adopt the basic tenets of Hastings's Orientalism. This is not to argue that they were necessarily influenced by European thought or that Orientalism was simply an intellectual extension of the West on Indian soil. At the other extreme, to argue...
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