Regal Marine Case
How does the concept of product life cycle apply to Regal Marine products?
The concept of product life cycle is tremendously relevant to Regal Marine's industry. This industry is known for continually introducing new product lines into its market on a regular basis; usually annually. Regal Marine's product life cycle analysis is currently based upon the success how well the product sells within a fairly short period, generally within three to five years. The company's current product line consists of twenty two distinct models, each representing a different product life cycle stage. The products' life cycle is a considerably important factor since the overall market has seemed to stagnate (Chip, 2011)
Product life cycle applies to Regal Marine as a way of the company keeping their products ahead of the competition in terms of consumer perceived value. The new models are continuously being updated just as existing models near the end of their useful life cycle. Regal Marine's product life cycle begins with inputs from stakeholders such as customers, dealers and consultants. The newly introduced boat designs are undoubtedly a result of either the industry...
Their current supply chain management gives them a competitive advantage, but exclusive contracts would give them a sustainable competitive advantage. Lastly, Regal Marine should institute a system of inventory forecasting. Their current modular system seems demonstrates the importance of short lead times and a fear of obsolescence but they do not appear to engage in any serious forecasting of demand. To do so would help them gain a perspective
Cardsmax Operational Management Case How does the concept of product life cycle apply to Regal Marine products? The concept of the life cycle applies to Regal marine in several ways. First, this company appears to be in the maturity phase. There are discussions in the article that explain the different methods that they have utilized to stay cutting edge and with supply and demand. As the years passed, they would create bigger and
Regal Marine Product life cycle is an approach that companies use when analyzing the evolution of their products. This is intended to determine the investments that must be made regarding these products, but also the incomes they are likely to determine. The concept of product life cycle also applies in the case of Regal Marine products. In this case, most of the company's products usually have a life cycle of three
With this type of direct input, customization to fit exact consumer needs becomes one of the clear pillars of the strategy. This is also reflected in the diverse list of ships that the company has produced in the last period of time, ranging from the small, 3-passengers Rush to the luxury Commodore -- all in order to address a wider range of potential clients, with diversification and customization working
In "Piaf," Pam Gems provides a view into the life of the great French singer and arguably the greatest singer of her generation -- Edith Piaf. (Fildier and Primack, 1981), the slices that the playwright provides, more than adequately trace her life. Edith was born a waif on the streets of Paris (literally under a lamp-post). Abandoned by her parents -- a drunken street singer for a mother and a
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