Marketing (Ethical Issues)
Ethical Issues in Marketing Healthcare Products
Ethical Issues Associated with the Marketing Strategy
In the case presented above, there are the ethical and epistemic issues in direct-to-customer drug advertising, apart from other issues. There has to be a balance of ethics and purpose of work when it comes to the marketing of the pharmaceutical drugs within the health facility. It is not supposed that a member of the facility is involved in any irregular prescription, costing, and even trading with the pharmaceuticals without due directives from the senior decision makers within the facility.
As seen from the case presented, it is unethical to have one of the members, a junior member of the marketing team, to be in control of the suggestions and decisions that are taken by the marketing department in making requisite measures for the delivery of the products and services from the pharmaceutical marketing. The use of the brochures and DVDs to offer exposure and influence to the physicians to prescribe the intended drug is no issue since the universal activity has been presented for use within the health facility. Having to deal with the challenge of influencing the physicians through aspects of discounts and other attached benefits is going to the main aspect of offering protected and quality healthcare to the patients. It is also an aspect to take notice over the use of the brochures and the DVDs within the health facility. This will automatically interfere with the correct prescriptions that are supposed to be offered to the patients by the physicians. One general ethical issue concern goes to the capability of the facility to offer quality prescriptions that have not been influenced by the intentions of the junior marketing member.
It is an unethical issue to consider higher sales without...
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