Individuals watching these types of rejections receive guilty pleasure from something they feel that they shouldn't be watching (Reality television). Also, relating to characters on reality shows helps people to feel better about their own lives and problems (DeWall, 2009). Yes, according to another survey, the ongoing popularity of reality television is due to these shows, unlike other shows such as news programs or sitcoms, allowing the viewers to imagine themselves as actual participants (de Vries, 2005). Some types of people "find a certain fascination in contrasting what they think they would do in a given situation to the actions taken by the "real" participants -- a group of individuals they perceive as their peers" (de Vries, 2005). The author states that the use of ordinary people competing in exotic locales or engaging in common activities such as dating or home redecorating gives viewers the chance to compare and contrast their own lives with those on the show. "The resulting experience is a complexly constructed...

Also, viewers want to be active participants and the use of ordinary people in the shows facilitates this scenario.
Bibliography

de Vries, L. (2005, August 17). Why do we tune in to reality tv? CBS News. http://www.cbsnews.com/stories/2005/08/17/health/webmd/main783814.shtml

DeWall, C.N. (2009, January 27). Reality TV: Harmless entertainment or bloodsport? Psychology Today. http://www.psychologytoday.com/blog/connections/200901/reality-tv-harmless-entertainment-or-bloodsport

Reality television. http://www.zonalatina.com/Zldata302.htm

Reiss, S. And Wiltz, J. (2001, September 1). Why America loves reality TV. Psychology Today. http://www.psychologytoday.com/articles/200109/why-america-loves-reality-tv