Executive Summary This paper provides a proposal for the company on the most suitable country or emerging market for the company to expand its production of ready meals. Ready meals markets have been steadily growing in recent years across all geographical regions of the world. The proposal is based on the increased growth of ready meals markets and institutional analysis of India and China, which are two emerging markets that continue to experience high levels of growth. While India and China are some of the leading emerging markets worldwide, its important for the company to determine the most suitable market to enter. Therefore, this paper seeks to answer the question, “Which emerging market is suitable for expansion of ready meals production between India and China?” To answer this question, the researcher conducts an institutional analysis of each country and identifies opportunities and threats in the market. The analysis is based on secondary data such as website, peer-reviewed journals, and reports on the topic. From the results, China is the most suitable country for the company to expand into because of its suitable political, economic, and socio-cultural environment. Emerging Markets Strategies – Proposal on Production of Ready Meal in India and China Ready Meals have experienced steady growth in nearly all regions worldwide due to various factors including the increase in the number of women joining the workforce, socio-economic evolutions, and busy and hectic lifestyles in modern societies. The growth of market for these food products has occurred in Emerging Markets (EMs) that have recently experienced high levels of growth and development. As a company that focuses on production of ready meals targeting consumers in developing countries, expansion into emerging markets is critical toward enhancing...
This presents a preliminary country analysis of India and China’s emerging markets in terms of opportunities and threats and recommends a suitable country for the company to enter. Institutional Analysis of India and China India and China are regarded as two emerging markets that continue to experience high levels of growth and development in recent years. Given the growth and development that have characterized these markets, India and China provide suitable markets for the company to enter and provide its ready meals products. Currently, India and China are two emerging markets with the greatest growth opportunities and potential for investors (Gaffney, 2017). These two emerging markets are expected to continue outperforming the United States as possible investment opportunities overseas. The emergence of these markets as possible foreign investment opportunities for investors and businesses is attributable to suitable conditions for doing business. However, these countries have different political, economic, and socio-cultural environments that influence opportunities and threats in the market, which in turn determine the ease of doing business. Political, Economic and Socio-cultural Environments India has maintained a stable political and macroeconomic environment in the past few years following the enactment of Modi’s policies. These policies have helped to revive the economy of India over the past four years. India has maintained a stable democratic political environment that is characterized by suitable government policies. However, corruption has been a major issue in India’s political environment and poses a significant challenge to the nation’s economic growth and development. Modi’s policies have focused on reforming the tax system…References
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Indian Culture One of the oldest cultures in the world is the Indian culture as the society started experiencing civilization some 4500 years ago. As at today, India is an extremely diverse nation, boasting a population of over 1.2 billion, a number which makes it the second most populous country after China. Several dynasties, conquerors and religions have contributed to Indian history bringing about a fascinating culture blend as well as
, 2005; Biddle et al., 2009). Companies with more accurate financial reporting and greater control over reporting activities tend to perform better and demonstrate greater cohesion in their operations, as well, and also tend to lean towards more consistent profitability and stability, in addition (Graham et al., 2005; Doyle et al., 2007; Doyle et al., 2007a). Investment levels in firms with more consistent and accurate financial reports were also found
Governments in these developing countries also may have issues with foreign companies expanding within their borders. Lastly, establishing local suppliers, and the infrastructure required for these suppliers, may be a challenge, especially for those they develop from the ground up. Strategic Posture: Nestle's mission statement is simple. "Good Food, Good Life'. That mission is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage
Moreover, considering that the country has a tradition in consuming cereal products due to its agricultural background and preoccupation for healthy lifestyle, the technology adopted by a market entrant should also allow for flexibility in terms of receipts or changing health requirements from both the customer and the authorities. Political (legal) General food safety requirements refer to the health and hygiene of the food handlers, their food handling skills and knowledge, the
Companies such as XYZ Widget Corporation are well situated to take advantage of burgeoning markets in developing nations, particularly in Asia and Africa. 2. XYZ can grow its business by expanding its operations to certain developing nations in ways that profit the company as well as the impoverished regions that are involved, particularly when marketing efforts are coordinated with nongovernmental organizations operating in the region. 3. Several constraints and challenges must
Wal-Mart Stores, Inc. Company Operations Financial Analysis Wal-Mart United States Sam's Club Wal-Mart International Industry Analysis Family History Business Challenges Complexity of the Business Entrepreneurial Inheritance The Dividend Main Company Issues Career Learning Samuel Moore Walton was born March 29, 1918 in Kingfisher, Oklahoma and died April 5, 1992 in Little Rock, Arkansas. From humble beginnings, he became a retail titan as the founder of Wal-Mart Stores, Inc. He graduated from the University of Missouri and entered the J.C. Penney training program before serving
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