Mogel's #6: Give thought to going to graduate school in broadcast journalism. You may not want to be a reporter as a career, but Mogel writes that journalism could "give you the edge you need to get the right job." He adds that perhaps a better idea for some individuals would be to work a couple years in radio first, to see if that is really the career you want, then attend graduate school. There are "excellent extension courses offered by some colleges" and they offer a "practical alternative to graduate school" plus they give you a professional education while you are working during the daytime.
Number 7 on Mogel's list: "Take pains with each cover letter. Don't blow the impact of a good resume with a bad cover letter." This is of course good advice no matter what job or career a person is attempting to enter. Mogel says that the "form letter" should be avoided and rather spell out in bright, alert narrative "why you think you are right for them." Make it short, tight, and lively, and Mogel adds, "Say just what you want -- an interview" (p. 277). Mogel's #8: In order to get solid company names for your leads, use business directories. He suggests the MIPCOM Market Guide published by the Hollywood Reporter. That publication gives the reader names and assignments of "hundreds of broadcasting executives" (p. 277).
Mogel's number 9: Be well prepared for your interview. This should go without saying but Mogel insists that the applicant "Learn as much as you can about the organizations you are visiting" and read up on that station through trade journals. Here is a great idea from Mogel's #9: If your university has a good placement department, see if someone in that department can set up "some role-playing situations with specific advice on handling an interview" (p. 278).
In the interview you should be confident, enthusiastic and well organized. You should "talk about yourself -- what you've learned, what you offer, and what you can do for Company X" but on the other hand be selective in what you say and don't ramble on too long in answer to a question. Mogel quotes media specialist Roger Bumstead, who has some pertinent advice.
What turns him off when people are interviewing for a job with him: "Candidates without a career focus…Candidates who want me to do the talking…Candidates who 'laze' in their chair across from me…Candidates who are either boring or arrogant…Candidates who don't dress properly because they think it doesn't matter when they're seeing a recruiter. Wow, are they wrong!" (Mogel, p. 278).
Number 10 on Mogel's list: Become adept at "cold calling and letter writing." He admits this can be "tedious and frustrating" but it is one...
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