III Opportunities/Threats
According to Quantum's Web site (2008), it is in a very favorable position in terms of opportunities. By nature, the it world is developing with increasing rapidity, with computers and software developing almost more rapidly than companies can upgrade. Quantum's position is then such that it can make use of this phenomenon by providing companies with solutions that are effective for their changing needs. Change is therefore the main driver of opportunity for the company.
A further driver of opportunity is development. First-world companies are increasingly developing sophisticated it software, as mentioned above. With this, the sophistication of storage needs is increasing. Quantum's team of innovation experts then have the opportunity to remain at the top of their industry by providing targeted solutions for each company's unique needs before competitors have the opportunity to do so. Development is also an opportunity in terms of third-world countries. As first-world countries are becoming increasingly involved in providing solutions to third-world hunger and poverty, the third-world countries are also increasingly becoming a market for computer technology. As such, this is becoming a growing market for expansion of Quantum's products and services. This can at first be done in conjunction with partners already involved with Quantum in the existing locations of business, with the possibility of later expansion. The remote function of Quantum's services can be useful in this regard.
Because the company functions on a global scale and is currently the largest of its nature, there are not great threats from new entrants. While the market is fairly open to new entrants, Quantum's sheer size, expertise and market position make it unlikely for these new entrants to pose a problem. There is also no threat from the nature of the industry, as the computer and information industry continues to grow without any signs of decline. Because of the nature of its service, Quantum is therefore in an extremely fortunate position in terms of high opportunity and low threat.
IV Strengths/Weaknesses
Quantum's greatest strength lies in its size and its capacity as global service provider. Its position and reputation provide a strong basis from which to conduct current and future business. The company's human resources also serve as a strength. Its management structure is made up of a number of experts in their respective fields, and its employees are hired for their expertise in the services they are required to perform.
Another strength is the company's online capacity. Customers may expect near-immediate service and resolution of its issues via various Web-based solutions. In addition to the company's remote assistance function, its online presence, information, and contact capacity is also of top quality. Customers have near-immediate support either via online displayed telephone numbers or email addresses.
Although mainly seen as a strength, Quantum's size can also be a potential weakness. Excessive size means that there is diminished control over the services provided by the company's many branches. Customer service breakdowns may for example occur in remote locations beyond the control of management. Furthermore, hiring and firing practices may become inconsistent across the various branches.
Another potential weakness is Quantum's limited business focus. While this has been a strength to date, with Quantum developing top expertise in the functions offered, this could also mean an increased threat from new entrants. Limited functions could for example be copied, improved upon, and offered at better prices, posing a threat for Quantum.
V. Analysis of Strengths/Weaknesses/Opportunities/Threats
Quantum's strengths and opportunities appear to far outweigh its weaknesses and threats. As mentioned, the company is positioned extremely well to continue and expand its products and services. Its greatest strengths include the quality of its products and services, the expertise of its personnel, and its rapid and excellent level of customer service. These strengths are accompanied by the opportunities presented by the nature of the it world, the development of new software, and the increasing involvement of third-world countries in computer software and it. These all provide opportunities for growth and expansion.
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