¶ … Quality Management and Effective Cost Reduction Achieved at Bosch GmbH, Germany by Implementation of Its Systems with Special Emphasis on Total Quality Management
Company Profile
"Prevention" -- Quality Management
Product Design
Process Design And It Enabled Solutions
IT Involvement
Material, Manpower, Knowledge and Its Quality
Cost Of Quality
Operations Objectives -- Application Of Quality Management Principle For Better Productivity And Profits
Gap models qm - Quality Management
Tqm - Total Quality Management
ISO - International Standards Organization
CAM - Computer Aided Manufacturing
CAD - Computer Aided Design
In Robert Bosch GmbH, quality management is a holistic approach to a comprehensive assimilation of precise customer requirements, and satisfying customer aspirations by making consistent quality deliveries at the right price, in time and with least hassles to the community around you. Quality management, therefore, involves the effective design of the products, and the processes focused on customer specifications, besides planning the product life cycle, the production process and delivery to the satisfaction of the customer. Quality management also importantly involves evaluation of processes and endurance, with special emphasis on continuous improvement, to ensure the adoption of the latest practices and finally to ensure the best-quality product to the consumer, for which reason it is also referred to as integrated management (BOSCH, 2010).
Company Profile
Robert Bosch GmbH, with its headquarters near Stuttgart, Germany known worldwide for its brand name, "Bosch," is a multinational engineering conglomerate with factories spread in several world locations. They are considered the world's premier supplier of automotive components. However, for this assignment we are referring only to their automotive electrical components like starter motors, alternators, solenoids, and the likes. Founded by Robert Bosch in the year 1886 in Stuttgart, Germany, this company is a world leader in the products manufactured by it. They are also into steering systems, household appliances and power tools, besides security systems and thermo-technology (Bosch, n.d.). With over 350 subsidiaries spread over 60 countries, it has a massive sales wing catering to 150 countries worldwide and employs over 300,000 people. The most interesting part about Bosch is their penchant for reinvestment of profits on research and development, fine tuning all their products to near zero defect accuracy, which are the reasons why their products are seen as synonymous with quality in the world markets. Achieving this level of competences has not been easy for the company, but their massive turnover of about €51.4 billion has in no small measure, helped the company to adopt and apply the latest techniques in quality management. They also have over 4,000 patents pending worldwide (BOSCH, 2012).
Theory of Quality Management
Quality management is all about using management model standards and assessment tools along with the various existing concepts of quality and tools thereof, to enable the businesses to survive and thrive for many years to come. Simply put, these quality management techniques include, a) documenting and improving the processes, b) design the products and services with client's requirements in mind c) bring about a coordination between customers, suppliers and employees both in-house and in outsourcing (Pryor, et all., 2010).
All these principles are being utilized at Robert Bosch, especially, with the introduction of a knowledge-based business model for back-office operations, which supports the functioning of the diverse departments and is vital to the health and profitable conduct of business.
Every organization is bent on success and is always striving to produce the best product or service by using the best technique available, in order to ensure that their order book is always overflowing. Even some large organizations have staff, which is not properly trained in the management systems and, they become motivated only when they are pushed by their customers to install and practice the best-quality management systems that would bring about a sea change in both their attitude and the implementation of the new techniques.
Having realized that a trained, knowledgeable expert and flexible workforce are the focal point from which success emerges in any large organization, Robert Bosch is in a continuous process of recruiting the best talent and have also instituted a high-class training center to mold its workforce for multi-skills and flexibility.
Practical Application of Quality Management -- "Prevention" The Motto Of 2010
At Bosch, high-quality standards are considered indispensable for their corporate culture. They have a quality management system that is custom made to the specific requirements of their various areas of operations. "Prevention" was their motto for the year 2010, and they geared themselves to achieve this, primarily by adopting a strong and sturdy design to withstand rigorous working conditions to which they are subjected. This was achieved by a massive expansion in the area...
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