Quality Management
A Comparison between Southwest Airline and Domestic and International Business Operations
Southwest airline is an American company that offers services domestically. The company's main competition is other domestic airlines. Ford Motor Company is an American automaker that operates in the United States and worldwide. Ford competes in the United States and globally. The decisions made by the leaders of these two organizations have directly impacted the outcome of these organizations. In this paper I will discuss Southwest airlines and how the organization manages to stay competitive domestically. I will discuss Ford and their strategies for remaining competitive globally. I will also discuss the distribution of power in both of these organizations.
Southwest Produces Competition Domestically
Southwest airline is the most successful low fare airline in the United States. This company has modified the way traditional airlines functions and conducts daily business. "Southwest airlines is the largest airline in the United States, based on the domestic passengers carried as of June 30, 2010" (Wikipedia, 2010). The airline operates in more than 3400 cities in the United States and currently only offers domestic flights. Southwest has differentiated itself from the competitors by changing a few key business strategies that have given them the opportunity dominate the industry.
The company's main business strategy is keeping cost low, ensuring that they operate as a low fare high frequency airline. The organization has completely transformed air travel. Southwest airline has now reported 38 consecutive profitable years of operation. The company operates with 550 aircrafts and remains profitable by keeping the aircrafts up in the air. The airline keeps cost low, by cutting out the frills that other airline provide such as in flight videos, priority seating, and assigned seats. These are the strategies...
"In India, there are no Big Macs because the Hindu people don't eat beef. However, they have the Maharaja Mac, which a Big Mac is made of lamb or chicken meat. There is also a vegetarian burger, the McAloo Tikki" (Adams 2007). However, despite the fact that McDonald's must face what may seem like insurmountable challenges, like selling its 'burgers' in a nation like India where a high percentage
Southwest Airlines The airline industry has been one that has consistently lost money during the last decade. Even before that, if an airline did not have a good business strategy, they were most likely doomed to failure. Many people do not remember Braniff, TWA or Pan American, but for a long time they were among the largest air carriers in the world. He present model, for airlines as well as other
Southwest Airlines has been a model of success for the past forty years. It is a success based on company values, on low prices, on business innovation, and on the quality of the service, among other elements. The company built on these values and used an adequate promotional campaign and strategy to build brand loyalty. Today, many of the company's clients use its services because of what is known as
And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have
The secondary gross margin measure, Gross Margin after Depreciation, shows the costs of having a rapidly growing infrastructure to support new routes and the purchase of additional planes over the five-year period. The reduction Gross Margin after Depreciation would be flat or slightly down during a strong economic period as well. This measure of gross margin indicates that the capital investments that are often amortized over seven years as
Southwest Airlines Analysis Using the Maslow Hierarchy of Needs Are Southwest Airlines Inc. leadership and policies fulfilling Maslow's needs ' theory stages? Please apply Maslow's hierarchy of needs to work motivation at Southwest Airlines, showing how various levels are or are not being met by Southwest Airlines Leadership and Human Resources Management. (for example, are there employees at Southwest Airlines ever fired? How does that relate with lower level needs, such
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now