¶ … emotional labor within the workplace. We would like to study the impact of emotional labor on customer service employees within the organization. The study aims at establishing if the use of emotional labor has any impact on the employees and how employees cope with emotional labor. The study will only focus on the employees working in the customer service department comprising of 12 employees. The study will analyze how the employees employ emotional labor in the performance of their duties, the kind of emotional labor used and preferred by employees, and how they cope with the demands of using emotional labor. The study will make use of observation to identify when and for how long the employees use emotional labor. There will also be qualitative interviews used in order to identify the impact of using emotional labor at the workplace. The sample has more female employees than male employees, but this should not be a cause for alarm or bias. The organization trains its employees to use surface acting, and it would be worth to know if the employees are using this strategy or they prefer to use deep acting. When conducting qualitative research, the researchers prefer making use of the natural setting...
This is the epistemological assumption that the researchers have taken. Since the study is conducted in its natural setting, it is difficult to attempt to test different variables with the aim of identifying if they have any impact on the subjects. However, it is possible to observe and identify different patterns of behavior amongst the employees. The study is best conducted using qualitative research because it is best to analyze the subject while they are performing their work. Using qualitative research, we can use observation easily since we work within the organization and collect the necessary data without interfering with the employees. The data collected will be based on in-depth interviews and observations made by the researchers. Using quantitative research, it would not be possible to collect the requisite data. The emphasis of the study is establishing if emotional labor has an impact on the employees. It is not clear if the employees suffer any negative effects from using emotional labor in their daily work. Also, the researchers would like to observe how and when the employees make use of emotional labor. The situations that demand…
Spotlighting Samplings 4 Qualitative Research Research Choices 6 the Phenomenology Method The Ethnography Method DEPTH Four Qualitative Approach Comparison Strengths and Critiques of Case Studies "A research design indicates the full research process from conceptualization of the research problem, generation of data, analysis and interpretation of findings, and dissemination of results" (Magilvy & Thomas, 2009, What and Why… Section, ¶ 4). The Question of Interest What type of research design should the researcher use? To answer the study's critical research
Fr). 2005). FSB's holdings in Hansabank were 98% (Swedbank 2005). In 2007, Hansabank controlled 62% of the entire Baltic (Estonia, Lithuania and Latvia) card market which is located in a small, but quickly developing market which has a high amount of savings and low credit card usage. The 2006-year, as predicted was a particularly good year for Hansabank. They were first among banks in the credit card market in the Baltic
Phenomenology and Grounded Theory Approaches Both phenomenology and grounded theory are commonly used approaches to qualitative research in the social sciences. While grounded theory and phenomenology can sometimes be used simultaneously in ways that “slur” or “blur” the distinction between multiple qualitative methods, researchers in education should ultimately focus their attention on the best method for exploring single, focused research questions and their real-world applications (Baker, Wuest, & Stern, 1992, p.
Field study research, including marketing focus groups and one-on-one questionnaires, beta-testing of a product by real consumers, and other qualitative endeavors, shows the real, lived experience of individuals, and how they will relate to the product and make a place for it in their lives. Marketing is about process -- the process of selling a product, not an end product, given that marketing must be responsive the environment and to
Employee Participation The Person/Environment Dynamics of Employee Empowerment: An Organizational Culture Analysis" According to this article by Pennie Foster-Fishman and Christopher Keys, participatory management is becoming more common, where innovative service delivery and staff empowerment are becoming increasingly important in management. The article examines a human service agency specifically, entitled SERVE. Among the goals of serve included the objective to strengthen "the voice of frontline staff in agency decision making and policy
Another method that a researcher can use for data collection is one on one interview with the employees, in this way a researcher can find out problems faced by employees during their working experience. The main concept is researchers understanding the specific factors underlying the levels of motivation at particular employer or in a company. In order to get useful data a study should be carried out. Data collection involves surveys
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