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Qualitative Design Case Study

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Qualitative Business Case Study: A Discussion Business case studies are valuable educational tools used by educators, institutions, students and corporations within continuing education programs. Creating a case study or analyzing one written by a professor or executive, forces one to examine the strengths and weaknesses, successes and pitfalls of a particular business by analyzing precise situations, formulating one’s own conclusions and then making recommendations or other such inferences based on the data or predictions drawn from the data.

Case Study Design

The case study will manifest in a narrative or story-centric structure. The “main character” will be introduced early on in the case study as someone with a necessary objective or a specific but perhaps somewhat confounding choice that needs to be addressed (Schweitzer, 2015). The story of the main character remains interwoven throughout the case study design, offering necessary information about the company in question, the overall situation, and the major stakeholders (Schweitzer, 2015). The important part of this particular case study design is that it needs to give the reader enough data so that the reader can actually make a nuanced analysis about the questions that the case provokes. This type of case study is beneficial to use when a particular stakeholder needs to make a judgment, evaluation or course of action, or if a company is at a particular crossroads, and unsure of which direction to take (Schweitzer,...

Case studies of this design are beneficial as they take the perspective of a main character that is forced to engage in a particular decision. In this manner, the reader is forced to take their perspective, viewing the challenges from their eyes. This type of case study design is hence very useful as the type of learning that occurs is forced. The student or businessperson can’t help but constantly assess and evaluate—this is particularly true if the case study’s main character possesses a great deal of relatable humanity.
Furthermore, the storyline of a qualitative case study is one that allows the reader to get to know the main character, understand the type of obligations, burdens, and roles this person faces. The case study design provides rich detail about the obstacles and responsibilities this “hero” of the story is up against, as well as any inherent predispositions the character faces. This particular narrative case study design then provides crucial background information about the company, its history, business model and most salient competitors. This section of the case study might even show relevant internal documents—all designed to force the reader to make the best assessment about the most relevant course of action. Generally, with this type of case study design, the end part redirects the reader’s attention to the core challenge that the main character faces (Zott & Amit, 2010). At this point, the reader should be…

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