S. Congressman, one of the best journalists of his era (and, according to some biographers, of any era), and an incredibly eloquent (if somewhat bombastic) speaker and letter writer -- not to mention one of the wealthiest men in the world, especially in the field of newspaper publishing (Brian; Seitz).
In 1878, not even fifteen years since his arrival in the country, Joseph Pulitzer bought his first newspaper company -- the St. Louis Dispatch. The paper was in disarray, but fate intervened in the form of the Evening Post and its owner, John Alvarez Dillon. The two papers were combined and began issuing a joint newspaper that very same day, with Pulitzer immediately taking over the editorial page, which he was quick to put to use then and after (Brian 31-3; Seitz). Thus began Joseph Pulitzer's rise to wealth and fame, his full scale entrance into politics as a voice of general criticism and choice endorsement, and through these other factors his emergence as a figure of supreme importance in history.
By the end of his life, the St. Louis Post-Dispatch and his other larger newspaper, the New York World, were both still going strong. Pulitzer did not avoid sensationalism in order to sell newspapers, but -- except for one dark period that he later regretted -- he insisted on a high degree of integrity and truth in his newspapers, which might seem (or perhaps might not, given the spate of "creative journalism" over the past decade) a standard of the newspaper industry today, but was certainly not at the time he began his foray into the field (Seitz). When Pulitzer died in 1911 from an ongoing heart disease, one of the many ailments that plagued him in his later years, he left behind not only an enormous fortune (much of which went to public or semi-pubic use) but also a legacy of public stewardship and journalistic integrity hat continues to be associated with his name toady (Seitz).
Pulitzer, Hearst, and Yellow Journalism
Joseph Pulitzer was not the only man who made a fortune in the newspaper industry, nor was he in charge of the only major newspaper in New York City. William Randolph Hearst was his chief rival on both counts, and the battles for circulation and subscriber numbers that their papers (as well as others) engaged in led to a general degradation in the quality and integrity of journalism, and of the stories that were run in the papers (Campbell (b)). Beginning in the late 1890s and continuing well into the next century (without having disappeared entirely even now, according to some), the practice of making minor news seem more noteworthy through sensationalizing stories and headlines spread rapidly throughout the industry (Campbell (b)).
The origins of Yellow Journalism can be traced with some certainty to Hearst's entrance into the New York newspaper market. Having already worked for Pulitzer briefly as a young reporter, and with a virtually unlimited supply of cash from his wealthy parents, Hearst first built up the San Francisco Examiner, then used what he had learned to start the New York Journal, which he sold for half the price of Pulitzer's World (Brian 197). He continued to use the World for inspiration, and after reading a sensationalistic account of a wealthy man's stag party, the era of Yellow Journalism was effectively born. Hearts began using the same type of sensationalism on a regular basis, and applying it to real news items as a way to boost circulation; Pulitzer had to follow suit in order to maintain his profit margins, and the race of Yellow Journalism was on (Brian 197-9).
This is not to say that good and even great journalism did not exist during the same period -- Francis Church's famous reply to a letter from young Virginia, an editorial entitled "Is There a Santa Claus?," was printed in 1897, at the start of the Yellow Journalism fever, and other examples of integrity and fearless reporting of the truth also exist (Cambpell (a) 119-22). In general, however, the newspapers of the period were more concerned with stirring up ideological sentiment and backing handpicked politicians in an unabashedly biased and even mean-spirited way, while also making mountains out of molehills as a way of selling more papers and generating profits (Campbell (a)).
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