Promoting the Use of Public Transportation
Introduction
Public transportation serves numerous purposes: first, it helps to ease congestion in urban areas by decreasing the number of cars on the road at any given time but especially during busy traffic hours; second, it helps people who may not otherwise have means of getting to work obtain these means; third, it can reduce pollution and fuel emissions that can harm the environment. All of these are good reasons for using and promoting public transportation. The problem of how to promote public transportation, however, is one that needs to be solved. In order to solve it, a variety of factors have to be considered: a) who is most likely to use public transportation—i.e., who is the audience to whom the message needs to be communicated; b) where are these individuals most likely to need to go; c) how can the benefits of public transportation best be communicated to motivate the target market to use it? This paper will show that the best way for a city to promote public transportation is to keep prices low, make access points as convenient as possible, and keep the public transport system safe and clean so that it appeals to all people no matter their demographic.
Significance of the Problem
The problem is significant because of the negative outcomes that can be avoided were public transportation to be utilized more thoroughly by the populace of a city. To preserve the health of the atmosphere by cutting down on smog, people should use public transportation as it is essentially like an enormous car pool operation that allows individuals to get where they need to go without having to drive their on their own. It prevents congestion and allows traffic to flow more smoothly into, through and out of a city (Parry, 2002). It also enables people who work in the city to get to their jobs....
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