Much like films like "Bridget Jones Diary" and "Raging Bull," it made use of a highly publicized, real-life weight gain upon the part of its protagonist and director, using verisimilitude and relevant shock value to publicize the film. The director used his own alleged physical deterioration to draw in viewers, and made his subsequent post-film weight loss a kind of stunt PR that drew even more viewers into the cinema, to see what would otherwise be a little-seen film about weight loss. The "Bridget Jones" film, now the "Bridget Jones" franchise, given the imminent release of the sequel, also deployed the weight gain, loss, and gain again of Renee Zwelleger as a way of publicizing an otherwise rather standard romantic comedy -- few would be interested in this fairly ordinary film, if it were not for the added component of seeing the normally svelte actress in such an extreme fashion. However, not all fast food companies have engaged in poor examples of PR. Just as effective as Spurlock's defamation of McDonald's to gain PR for his documentary about American eating habits, Subway has modeled itself as a healthy fast food eating establishment through selective use of physical stunts. Subway has long been known for publicly endorsing heart walks, and promoting the freshness of its ingredients. But its stock skyrocketed after making us of 'Jared,' a real-life figure who lost weight as a result of his eating Subway sandwiches, as part of a healthy fast-food diet. Now the official website of the company encourages individuals, particularly children, to take the Jared pledge and...
Public Relations So what is a business? A business is an organization that operates to generate profits, usually for its owners. Those owners may be a private individual or individuals, a group of individuals who form a partnership, or a wider group of people with a financial interest in the business and its profits because they are shareholders or members. The things a business does to generate those profits are varied.
Public Relations Policies of a Private Company in Kuwait Public Relations Policies Mais Alghanim Restaurant Kuwait Mais Alghanim Restaurant is a Kuwait-based private business corporation owned and controlled by Barakat family. The company offers all kinds of food, restaurant, and catering services to every kind of customers. Mais Alghanim Restaurant is recognized for its highest quality of food and excellence in customer services. Emile Barakat (Abu Edmond) carried forward the vision of his
Public relations is an integral part of today's business world, being one of the catch-phrases associated with professional success. Having good "PR" is essential to the growth of a company, and a good PR representative is worth his or her weight in gold. Yet most professionals of many trades whose job stability is largely dependent on the public relations aspects of the company honestly have no idea what a public
Public Relation The concept of 'public relations' with which we are familiar in the modern world is less than hundred years old. Even though it has a considerably short period of history, the concept has been defined in several varying ways. (About Public Relations) Public Relations are a means of communication which is basically focused toward achieving public understanding and acceptance. Public relations usually focus on issues in contrast to goods
From this point-of-view the PR campaign's objectives in this case are: Increasing the company's market share up to 6% Increasing the company sales up to11% Identifying the target customer segments Identifying different categories of public relies on identifying values, behaviors, ideals, expectations, involvement degree or possibilities of acceptance of the ideas promoted by the campaign. Basically, for the new line of products for summer use, L'Oreal is targeting the same customer segments that
They did this by stressing the engineering expertise that the company is well-known for, coupling it with their well-respected Toyota Production System (TPS) which unifies suppliers to their internal supplier quality management standards. It is common knowledge that the TPS is a complex set of processes for coordinating with suppliers, and often requires up to a year of coordination between Toyota and a given supplier before a single product
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