Inherent in any relationship is the opportunity for conflict to develop. Conflict most often develops when a miscommunication occurs between one party and another. Public relations can help mitigate conflict in a variety of ways. One of the most effective ways public relations managers work toward building effective relationships is via building strong communication networks. The role of a public relations team is to help foster effective, efficient and well intentioned communication between two or more parties (Bruning, 2000). A public relations representative or team may not necessarily ensure that one's communication message is accepted by all, however it is their job to ensure that a message is presented clearly and in a manner that is non-threatening to all the recipients of the intended message (Wilson, 1994).
The effects of public relations on the public are many. When public relations serves the public in an efficient and productive environment, positive relationships are formed and created. Positive and effective public relations are evident in communities and within organizations where open communication is supported and where a 'team' oriented approach to learning or growth and even competition is adopted.
Conclusions/Analysis
Public relations can turn a 'rowdy' crowd into a complacent and happy one. A good public relations team recognizes opportunities for improvement and acts on a given situation to ensure that everyone's needs are met. They are also capable of doing so in a manner that is non-threatening and embracing. Public relations has the effect of placating people, of encouraging people, of ensuring commitment and communication (when utilized effectively).
Of course, public relations can also have a negative effect on the public when it is not handled appropriately. If public relations representatives are not able to 'read' the public or a crowd, or are not able to send the message that relationship building is welcome and beneficial, chaos and conflict result. Thus it is vital that public relations serve as effective relationship managers, working to open the lines of communication and foster a team oriented environment. Public relations when used correctly can have positive effects including increased productively, sense of accomplishment and achievement on the part of individuals or the organization as a whole.
As an individual I feel that public relations...
Coombs and Holladay (2007) Coombs and Holladay use the support of the professional literature to find an explanation to the importance stakeholders came to play in their role with the management. Their next movement is back to history, this time deeper to the times where there was no such field as public relations. They start in their investigation with the Anti-Slavery Society, formed by Arthur and Lewis Tappan in 1831.
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They did this by stressing the engineering expertise that the company is well-known for, coupling it with their well-respected Toyota Production System (TPS) which unifies suppliers to their internal supplier quality management standards. It is common knowledge that the TPS is a complex set of processes for coordinating with suppliers, and often requires up to a year of coordination between Toyota and a given supplier before a single product
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