Verified Document

Public Relation The Concept Of 'Public Relations' Term Paper

Public Relation The concept of 'public relations' with which we are familiar in the modern world is less than hundred years old. Even though it has a considerably short period of history, the concept has been defined in several varying ways. (About Public Relations) Public Relations are a means of communication which is basically focused toward achieving public understanding and acceptance. Public relations usually focus on issues in contrast to goods or services, and are used to promote better relations with the public or with the employees. Examples of public relations are providing training to employees, providing help in charitable matters, or a news release about certain community involvement which is positive in nature. (Free Definitions: Define Public Relations. What is Public Relations?) Public relations enable our society which is complex and pluralistic to arrive at informed decisions and perform in an efficient manner by contributing towards mutual co-operation among groups and institutions. (About Public Relations)

Public Relations help to unite both private and public policies into a harmonious relationship. It further helps several wide-ranging institutions in society like government agencies, businesses, foundations, hospitals, voluntary associations, trade unions, schools, colleges, and religious institutions. In order to attain their objectives, these institutions should promote...

The control and maintenance of institutions should understand the nature and values of their audiences to attain institutional objectives. The objectives are influenced by the external atmosphere. The practitioner of public relations works as a mediator to management and as a facilitator providing support to convert private objectives into justifiable, and also into a policy which is acceptable. (About Public Relations)
Merrill Lynch which is an American banking investment enterprise has proved successful in entering the Japanese banking market, which is usually the most closed sector for foreign nations. Merrill Lynch had the opportunity to take over Yamaichi investment bank which was bankrupt. According to the Japanese attitude, American firms are considered as cold foreign firms which dismiss their employees very easily and frequently, in contrast to Japanese firms which promote employment till the age of retirement. Merrill Lynch was aware of such an attitude of the Japanese firms and was scared of giving such a negative image to the people of Japan. Hence the company invited the former employees of Yamaichi which were 2000 in number to a welcome party with a Japanese popular talent. After a few days,…

Sources used in this document:
References

"About Public Relations" Retrieved from http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1 Accessed on 18 December, 2004

'Free Definitions: Define Public Relations. What is Public Relations?" Retrieved from http://www.learnthat.com/define/view.asp?id=52 Accessed on 18 December, 2004

'Public Relations Firms in Japan: towards the Globalised World" Retrieved from http://www.jmk.su.se/global00/atsuki/coursework/pr.html Accessed on 18 December, 2004
Cite this Document:
Copy Bibliography Citation

Related Documents

Communication Media Assertive Communicators Communication Is a
Words: 1320 Length: 4 Document Type: Essay

Communication Media Assertive Communicators Communication is a course of action in which the information, ideas, thoughts, feelings, emotions, opinions and knowledge are exchanged between two or more people. This meaningful interaction can be in the form of speech, signals, writing, or behavior. This two-way interaction is an integral process not only in the on a daily basis but is equally significant at the workplace, as it helps elevating the communication gap (Wood

Communication Skills Self-Assessment Interpersonal Communication...
Words: 2108 Length: 7 Document Type: Essay

Communication Skills Self-Assessment Interpersonal Communication Speech and language pathologists are considered to be experts in the field of interpersonal communication. Yet these professionals readily agree that although they may be experts in disorders of communication, they "are not experts in 'communication,' particularly that of interpersonal communication" (Montgomery, 2006). A fundamental reason that someone might not be skilled in interpersonal communication is that they have difficulty attending to and processing all of the

Communication Theory Attribution Theory in
Words: 1281 Length: 4 Document Type: Research Paper

Here, people always attribute causes to actions and happenings, with the belief that everything has an explanation only if we could look deeper enough (Changing Minds, 2011). This theory serves to show how people have very different perspectives to happenings or events in the daily lives, and these varying views can easily stray into power imbalance, prejudice and such like vices ultimately affecting the communication process. Under attribution theory, there

Communication Breakdown and Cultural Disconnect
Words: 953 Length: 3 Document Type: Term Paper

Communication The Hunter-Worth situation is an interesting example of cultural communication breakdown. In this instance, the breakdown has led to several problems. There is conflict between Hunter-Worth and the Mexican plant, and there is a shortage of the toy. The problems are related. The communication breakdown has resulted in Hunter-Worth management not knowing what the problem with the toy is. While Moore might not think so, resolving the conflict is going

Communication Verbal Communication Includes the Words That
Words: 911 Length: 3 Document Type: Essay

Communication Verbal communication includes the words that are physically spoken, as well as factors, according to the video, such as tone of voice, rhythm of speaking, word choice, and emphasis. Experts and researchers in the field of communication assert that nonverbal communication composes more than half of the communication among people. Nonverbal communication has a variety of factors such as eye contact, gestures, body language, the setting, and even the dress

Communications Training Program Kudler Fine Foods &
Words: 584 Length: 2 Document Type: Essay

Communications Training Program Kudler Fine Foods & Wine The objective of this work in writing is to develop a communications-training plan for Kudler Fine Foods & Wine. The communication-training plan will improve the virtual organization's communication process. Communication Training Program Objectives The communication-training program that is effective is one that is well planned and one that understands the objectives of the training program. The first step in an effective communication-training program is being clear

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now