Public Relations (Corporate social responsibility)
The term 'Corporate Social Responsibility' refers to the social responsibility that a Company must honor towards the public, especially those people who have direct contact with and are therefore directly affected by the policies and actions of the company. The feeling that the social responsibility of multi-national companies are not of such standards that would satisfy the general public has lead to widespread protests and demonstrations against these companies at almost every free-trade meeting at the regional and national as well as the multi-national levels. The protests are also generally against worldwide globalization. Almost all major multinational companies are found lacking in their responsibilities towards the public. It is not at all sufficient for a company to satisfy its shareholders and investors and employees and the community in which they function from; in fact, these companies are expected to be aware of and take an active part in human rights issues, community development, environmental protection, and so on. The performance and success of the company is judged by these parameters, in addition to its financial performance. (Corporate Social Responsibility)
Some of the major accusations that have been leveled against multinational corporations are these: some corporations take over land that is ecologically unsafe or sacred to the locals of that state to build their companies, by using political influence, tax evasions and insider selling and frauds within the company, unethical experimentation, and targeting of the young for most addictive products like cigarettes and drugs, as well as the attempts to save costs by moving their factories to developing countries where young laborers are often forced to work under debilitating circumstances and polluted environments, are a few more accusations leveled against multinationals. The monopoly on the export of drugs enjoyed by multinational pharmaceutical companies has actually led to the increasing costs of drugs needed by the world to fight against the dreaded HIV and AIDS virus; the fact is that the costs for such vital drugs would be reduced by about 95% if this monopoly were to be banished. In the same way, the monopoly that the media enjoys actually reduces and controls information. (Corporate Social Responsibility)
However, it cannot be said that all multinational companies are doing more harm than good to the citizens of that area where the corporation has been set up. Take, for example, the corporation Hewlett Packard, or HP as it is more widely known. HP declares that it will behave in a very responsible manner towards the large number of people from all areas of society who are directly or indirectly influenced the world over by this multinational giant. It upholds its traditions of ethical commitment to the customers of HP, its employees, its partners, as well as its suppliers and to the society at large. HP declares that it is only in this manner that it would be able to continue to function in this modern day society. (Corporate Social Responsibility)
The commitment and social responsibility, according to Hewlett Packard, starts initially within the company, and it is towards its own employees that the company shows its commitment and responsibility. Suppliers and partners are next in line, and all these people are legally bound to follow the rules and regulations and policies laid down by the corporation regarding labor standards, safety measures, health regulations, and, most important of all, environmental protection. They emphasize the fact that all suppliers to the company are expected by the company to follow the said rules and regulations of socially responsible behavior. The company would adapt continuous improvement and corrective measures as and when the need would arise. (Our Commitment to Corporate Social Responsibility)
According to the Social and Environmental Responsibility Report of Hewlett Packard, the company lays out all the ground rules that would make it a socially responsible corporation that genuinely cares for its entire people, and reinforces its strong long-term commitment to the society and to the environment. The first and foremost rule that the company claims to have followed from its inception in the year 1939, is a basic respect for the individual, followed by a commitment to the customer and to the society, and then an inherent integrity and attention to team work and innovations. 'Lead by Example' being one of the primary mottos being followed by the company, its leaders lay bare the successes achieved by the company so that others may benefit from learning about it and use it in their own formulation...
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