Also, they must better select their target market and focus on it, rather than simply placing the car onto the market to be bought by anybody who has money.
Finally, the actual strategy of re-launching the PT Cruiser onto the market would be based on a strong promotional and advertising campaign, centered on the benefits of the improved PT Cruiser. Advertisements would be aired on multiple media channels; articles would be featured in the specialized literature (magazines and journals of the automobile industry) and the officials at DaimlerChrysler would address the public through talk-shows and other public appearances as to familiarize them with the improved version of the PT and to raise their interest.
Kachadourian, G., 2000, "It's PHaT!" - Discusses DaimlerChrysler's 2001 Model PT Cruiser, Automotive Industries, Edition of January
Yoxon, G., Second Look: 2001 Chrysler PT Cruiser, Canadian Driver 1999-2005, http://www.canadiandriver.com/roadtest/01ptcruiser.html. Ast accessed on May 23, 2008
PT Cruiser Owner Complaints, PT Cruiser Problems, http://www.ptcruiserproblems.com/chrysler/pt_cruiser/pt_cruiser_owner_complaints.html. Ast accessed on May 23, 2008
The former might be, 'What specific...' [while] Less structure might be exemplified by: "Please respond to the following in your own words: I....'" (Dereshiwsky, 1999) in addition: adding some open-ended items such as these to a more traditionally scaled quantifiable survey, such as one with Likert-scaled attitudinal items, and/or "check/off" questions on demographic background variables, is a good way to make the survey "multimethod" in nature. This is because you'd
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