Psychology of Consumer Behavior
The research into how young women perceive their own bodies -- in response to constant exposure to media images of un-naturally thin and extraordinarily beautiful females -- has been a popular topic for many years. But when it comes to male models that are nearly perfect, handsome and muscular in exactly the right places, there has not been as much attention or research. This paper reviews the potential of -- and reality of -- dissatisfaction in males based on the media's model images of males.
Body Image for Males -- Background
Annette La Greca is Professor of Psychology at the University of Miami and Gerald Koocher is the Dean of the School for Health Studies at Simmons College. As co-authors of The Parents' Guide to Psychological First Aid: Helping Children and Adolescents Cope with Predictable Life Crises they assert that the research for body dissatisfaction among youth has "focuses more on girls." But boys are often dissatisfied with their body shape too, and this leads to "…feelings of inferiority or low self-esteem" (Koocher, et al., 2010, p. 317).
The estimates Koocher and colleague use are stunning: 60% of girls and 30% of boys "…report wanting to change their body size or shape" -- and one quarter of the girls in recent studies report that they have "…significant body dissatisfaction" (317). In order to take weight off and achieve that more perfect body that adolescents see on television, in magazines, online and in the movies, Koocher writes that "…an estimated 12% of girls and 5% of boys report using extreme weight-loss strategies" that may include dangerous diet pills, fasting, forced vomiting or even laxative "abuse" (317).
It isn't just images in the media that has an affect on adolescents -- vis-a-vis their concern about their bodies not being perfect enough -- according to the authors; it can be parents, coaches in sports programs, ballet instructors and others (318). The impressions that adolescent boys and girls receive from coaches and the media is that individuals who "…fit the narrow standards of beauty created by...
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