Third, certain circumstances are more likely to prompt self-objectification than others. These experiments confirmed that trying on a swimsuit is one of these circumstances. This circumstance appears to lead to a sense of being on display even though no actual observers were present. Data from the manipulation check suggested that wearing the swimsuit reduced the person's to feeling that they were nothing more than their body. Trying on swimwear led females to feel embarrassment and repulsion, while this identical circumstance led men to experience bashful and ridiculous thoughts. Shame has been thought to a failure to obtain moral standards. The researchers interpreted the increased shame felt by women as representing the increased cultural strains put on women to adhere to physical beauty standards.

Inducing state self-objectification also reduced math performance only for women, which was consistent with the prediction, that self objectification consume mental assets. The performance decrement established here was in an area...

This raised the likelihood that the experimental handling differentially called to women's minds the gender typecast about women's lesser math ability. This was then thought to have brought about the effects of stereotype danger for women in the swimsuit situation.
This research reinforced the idea that the media makes women aware of on a daily basis. They are often judged by the way they look. This in turn makes women obsess about how they look and what size their body is. Unfortunately this leads to make negative things like low self-esteem and eating disorders, neither of which is healthy for women. Women put way to much merit in what other people think and say but especially in what the media portrays as being the perfect body.

References

Fredrickson, Barbara L. (1998). That swimsuit Becomes You: Sex Differences in Self-

Objectification, Restrained Eating, and Math Performance. Journal of Personality and Social Psychology, 75(1), pg. 269-284.