Prompt
Taking into consideration that Netflix is not a manufacturing entity, there cannot be a prospect for a new facility. The hypothetical new investment project for Netflix is a cost-cutting investment. Notably, the corporation can make an investment in the production of new Netflix original content, such as TV shows, movies and documentaries. Content is exceedingly the largest spending priority for Netflix, with the corporation increasing its spending from $6 billion to $8 billion. However, this investment will help the company in cutting against the rising costs. Bearing in mind that Netflix has market presence in all markets across the globe, with the exception of the Chinese market, the corporation can secure international rights to these original shows and movies that have more attractive terms as compared to nation-by-nation or regional deals. Majority of the original content distributed and showed by Netflix, such as The Crown, YOU, and Marvel’s Luke Cage have been largely successful in each geographic region. Making investments and obtaining rights to these high quality content will be a cost cutting measure for Netflix as they generate the highest consumer engagement (Kalogeropoulos, 2017).
Projected Consolidated Financial Opportunities
1. Revenue Projection
The financial performance of Netflix, Inc. in recent years has been remarkable. We expect this trend to continue in the forthcoming years. According to Fitzgerald (2018), in 2011, Netflix had a consumer subscriber base of 25 million people. In 2018, this figure has increased substantially to 125 million, which signified an increase of 400 percent. According to financial forecasting, it is suggested that the company will have 200 million subscribers by the years 2020 and a decade later approximately 360 million, if Netflix managers to sustain the growth rate (Fitzgerald, 2018). This indicates that the revenue of the company is expected to gradually increase in the course of the next three years. In our projections, we expect the revenues of the company to increase by 15 percent in 2019, by 20 percent in 2020 and further up by 25 percent in 2021. Therefore, we expect the revenue to increase to $18.16 billion in 2019 to $21.80 billion in 2020 and further up to $27.25 billion in 2021. This is illustrated in the chart below.
2. Cost of Sales and Gross Profit Projections
Netflix sets a cost of revenue amount of approximately 60 percent. We expect this amount to slightly increase and therefore we project the cost of sales for the next three financial years to be set at 64 percent. Owing to the increase in the revenues of the company, we expect the gross profit generated by Netflix to gradually increase in the forthcoming financial years. This is illustrated by...
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