Park stretches along the slope and at two levels. At the lowest level (closest to the museum, the Queen's House, and behind them, the Thames) lies to the north, after a steep walk up the hill, there is a flat space, which is essentially a closed extension of the plateau Blackheath. Festival Central Square area, which will develop the festival are selected for their willingness to participate, subject to availability of the arts infrastructure of the people working there, the ability of local sources of funding to support creative teams (Pevsner, 2003).
Marketing Techniques
In the musical and entertainment industry, many marketing techniques are available. Fusion Festival Incorporated believes that the most appropriate way to market our event is by television commercials, radio advertisements, flyers and internet websites. Outlined below is a detailed analysis of the above suggestions:
Television Commercials
According to our research, teenagers on average spend 21 hours a week watching television. This is why Fusion Festival Incorporated proposes that within these 21 hours, put commercials advertising the event. At Fusion Festival Incorporated, we believe the most suitable time to air these commercials would be after school and on the weekends from 4pm-10pm (Pevsner, 2003).
Radio Advertisements
Teenagers rely heavily on radio stations to introduce the new popular songs. This is why it would be beneficial to put Fusion Festival ads during popular teenaged radio shows such as Z103.5s:
• Morning Show
• Top 7 at 7
• 4pm Hour
• Drive at 5
• Top 9 at 9
• Flyers
The intention for this particular marketing technique is more towards high school students. It would involve having a Fusion Festival staff member going to local high schools and passing out flyers, which promote the upcoming events (Hoyer, 2001).
Internet
On all marketing techniques listed, there will be a clear indication that the Fusion Festival has a website...
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