The new coffee shop will be advertised on: business cards, T-shirts, travel mugs, coasters, glassware, sport bottles, ceramic cups, and others. Also, the coffee shop could be advertised on radio for greater success.
Macro (Top Down) cost estimate
Starting a coffee shop is a business that requires significant amounts of money. In accordance with the coffee shop's size, the following macro costs are estimated:
For a coffee cart the start-up cost is $20,000-$25,000
For a coffee kiosk, the macro costs are usually between $50,000-$60,000
For a coffee drive-thru, the costs for opening such a location may be very different in accordance with the unit's size, reaching $30,000-$180,000
For a sit down coffee shop, the estimated macro costs reach $150,000-$300,000 (PowerHomeBiz, 2006)
Work Breakdown Structure (WBS)
The work breakdown structure principles for opening a coffee shop should e the same as for any project: the 100% rule; planned outcomes, not planned actions; mutually exclusive elements; level of detail and progressive elaboration; WBS coding scheme (Wikipedia, 2007).
The 100% rule is the most important element of WBS. In our case, the 100% rule that is consisted of the project's scope, is designing a coffee shop, with unique and original features.
This step is followed by the planning of outcomes, instead of the planning of actions. The outcomes for this project are:
Designing a unique and original coffee shop finding the new coffee shop's competitive advantage designing the interior of the coffee shop in accordance with the specific features that the new coffee shop is intended to present finding marketing methods for attracting customers once the coffee shop is opened
The WBS construction levels for this project are the following:
WBS Level 1: Coffee shop (100).
WBS Level 2: Interior design (40), machines acquisition (20), furniture acquisition (10), coffee menu (10), chocolate menu (10).
WBS Level 3: Interior design: purchasing the location (10), doing the actual interior design drawings in collaboration with specialized workers (10), creating the actual interior design (20).
5. Schedule and key milestones
The schedule and micro cost estimates for starting a coffee shop is the following:
Searching a location for the new coffee shop - 3 weeks.
Buying or leasing the location - 1 week, $100,000.
Working on the coffee shop's menu - 3 weeks.
Acquiring machines in accordance with the items in the menu - 3 weeks, $80,000.
Setting the interior design of the coffee shop, from the architectural design to the actual construction of the interior, including furniture acquisition - 3 months, $30,000.
Recruiting and selected qualified personnel for the coffee shop - 1 month, $10,000.
Setting and implementing the new coffee shop's marketing strategy - 3 months, $30,000.
Opening the coffee shop - 1 day, $10,000.
The milestones of starting the coffee shop are: purchasing the most suitable location, acquiring the machines, recruiting and selecting personnel, which will be the coffee shop's most important resource.
6. Project management
Project management must take into...
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